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Tea in Hungary

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Tea remains a highly seasonal beverage in Hungary. This is reflected by the slowdown in retail volume sales growth, as recent winters have been mild, which restrained consumption. Although fruit/herbal teas are widely popular, consumers tend not to consume tea in greater volumes if the weather is warm, especially as the culture of drinking tea is not as sophisticated as in other Eastern European countries. This can be seen from the stronger growth in on-trade volume sales of tea, caused by the r...

Euromonitor International’s Tea in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Hungary
TEA IN HUNGARY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Tea by Standard Vs Pods: % Volume 2011-2016
Table 6 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 7 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 8 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 12 Forecast Retail Sales of Tea by Standard Vs Pods: % Volume 2016-2021
Herbária Zrt in Hot Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Herbária Zrt: Key Facts
Summary 2 Herbária Zrt: Operational Indicators
Competitive Positioning
Summary 3 Herbária Zrt: Competitive Position 2016
Executive Summary
Coffee Drives Sales Growth in Hot Drinks
Premiumisation and Price-sensitivity Affect Sales
Jacobs Douwe Egberts Leads Hot Drinks
Product Development Focuses on Premium, Convenience and Health Aspects
Further Sales Growth Is Expected Over the Forecast Period
Key Trends and Developments
Foodservice Trends Promote Premiumisation in Coffee
Private Label Development in Hot Drinks
Trend for Healthy Indulgence and Intense Flavours in Tea
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 4 Research Sources












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