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Tea in Indonesia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

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There was a lack of significant innovation or new product launches or flavours in tea in 2016. Tea is already popular and consumption well established in Indonesia, and there is a strong perception that the category is saturated. However, in per capita volume terms, there should still be growth opportunities from more frequent consumption, particularly from using more tea content per cup. In Indonesia, it is common practice to just keep adding water to the tea bag or loose tea pot several times,...

Euromonitor International’s Tea in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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