Tea Market Overview in Indonesia

  • May 2014
  • -
  • Euromonitor International
  • -
  • 26 pages

Growing urban lifestyles which demand products that provide convenience are in opposition to tea, a segment that is perceived to be time-consuming and a hassle to prepare. Leading manufacturers, such as Unilever, campaigned to include the tea drinking ritual as a way to communicate and avoid miscommunication between husband and wife with heavy investment in industry ing and promotions dubbed “Sariwangi Mari Bicara” (“Sariwangi Let’s Talk”) campaign. The growing health and wellness trend also...

The Tea in Indonesia report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tea industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Tea in Indonesia

February 2011
List of Contents and Tables
Executive Summary
Positive Economic Outlook and Evolving Lifestyle Trends Boosts Hot Drinks
Market Shaped by Advertising War and Coffee Trend Created by Urbanisation
Domestic Players Lead in Coffee and Tea With Hot Drinks Home To Multinationals
Traditional Retailers Remain Significant Despite Emergence of Modern Formats
Expectations of Higher Levels of Disposable Income in the Projection Period
Key Trends and Developments
Advertising War Boosts Consumer Interest in and Consumption of Coffee
Cafe Culture Prevalent Among Young Urban Dwellers
the Emergence of Flavoured Hot Drinks
Urban Lifestyles Drive Demand for Coffee
Health Tea Popular Among Young Women
Market Data
Data table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown from 2005 to 2010
Data table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth from 2005 to 2010
Data table 3 Retail Sales of Hot Drinks by Segment : Volume from 2005 to 2010
Data table 4 Retail Sales of Hot Drinks by Segment : Value from 2005 to 2010
Data table 5 Retail Sales of Hot Drinks by Segment : % Volume Growth from 2005 to 2010
Data table 6 Retail Sales of Hot Drinks by Segment : % Value Growth from 2005 to 2010
Data table 7 Foodservice Sales of Hot Drinks by Segment : Volume from 2005 to 2010
Data table 8 Foodservice Sales of Hot Drinks by Segment : % Volume Growth from 2005 to 2010
Data table 9 Total Sales of Hot Drinks by Segment : Total Volume from 2005 to 2010
Data table 10 Total Sales of Hot Drinks by Segment : % Total Volume Growth from 2005 to 2010
Data table 11 Hot Drinks Market Shares by Retail Value from 2006 to 2010
Data table 12 Hot Drinks Brand Shares by Retail Value from 2007 to 2010
Data table 13 Penetration of Private Label by Segment from 2005 to 2010
Data table 14 Sales of Hot Drinks by Distribution Format: % Analysis from 2005 to 2010
Data table 15 Sales of Hot Drinks by Segment and Distribution Format: % Analysis 2010
Data table 16 Projection Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown from 2010 to 2015
Data table 17 Projection Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth from 2010 to 2015
Data table 18 Projection Retail Sales of Hot Drinks by Segment : Volume from 2010 to 2015
Data table 19 Projection Retail Sales of Hot Drinks by Segment : Value from 2010 to 2015
Data table 20 Projection Retail Sales of Hot Drinks by Segment : % Volume Growth from 2010 to 2015
Data table 21 Projection Retail Sales of Hot Drinks by Segment : % Value Growth from 2010 to 2015
Data table 22 Projection Foodservice Sales of Hot Drinks by Segment : Volume from 2010 to 2015
Data table 23 Projection Foodservice Sales of Hot Drinks by Segment : % Volume Growth from 2010 to 2015
Data table 24 Projection Total Sales of Hot Drinks by Segment : Total Volume from 2010 to 2015
Data table 25 Projection Total Sales of Hot Drinks by Segment : % Total Volume Growth from 2010 to 2015
Appendix
Production/import/export Data
Definitions
Summary 1 Research Sources
Gunung Slamat Pt
Strategic Direction
Key Facts
Summary 2 Gunung Slamat PT: Key Facts
Company Background
Production
Summary 3 Gunung Slamat PT: Production Statistics 2010
Competitive Positioning
Summary 4 Gunung Slamat PT: Competitive Position 2010
Mayora Indah Tbk Pt
Strategic Direction
Key Facts
Summary 5 Mayora Indah Tbk PT: Key Facts
Summary 6 Mayora Indah Tbk PT: Operational Indicators
Company Background
Production
Summary 7 Mayora Indah Tbk PT: Production Statistics 2010
Competitive Positioning
Summary 8 Mayora Indah Tbk PT: Competitive Position 2010
Santos Jaya Abadi Pt
Strategic Direction
Key Facts
Summary 9 Santos Jaya Abadi PT: Key Facts
Company Background
Production
Summary 10 Santos Jaya Abadi PT: Production Statistics 2010
Competitive Positioning
Summary 11 Santos Jaya Abadi PT: Competitive Position 2010
Teh 2 Burung Factory
Strategic Direction
Key Facts
Summary 12 Teh 2 Burung Factory: Key Facts
Company Background
Production
Summary 13 Teh 2 Burung Factory: Production Statistics 2010
Competitive Positioning
Summary 14 Teh 2 Burung Factory: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 26 Fruit/Herbal Tea by Type: % Off-trade Volume from 2005 to 2010
Data table 27 Retail Sales of Tea by Segment : Volume from 2005 to 2010
Data table 28 Retail Sales of Tea by Segment : Value from 2005 to 2010
Data table 29 Retail Sales of Tea by Segment : % Volume Growth from 2005 to 2010
Data table 30 Retail Sales of Tea by Segment : % Value Growth from 2005 to 2010
Data table 31 Tea: Standard Vs Pods from 2005 to 2010
Data table 32 Tea Market Shares by Retail Value from 2006 to 2010
Data table 33 Tea Brand Shares by Retail Value from 2007 to 2010
Data table 34 Projection Retail Sales of Tea by Segment : Volume from 2010 to 2015
Data table 35 Projection Retail Sales of Tea by Segment : Value from 2010 to 2015
Data table 36 Projection Retail Sales of Tea by Segment : % Volume Growth from 2010 to 2015
Data table 37 Projection Retail Sales of Tea by Segment : % Value Growth from 2010 to 2015
Data table 38 Tea: Projection Standard Vs Pods from 2010 to 2015

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