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Tea in Iran

  • March 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

Iran remained a major tea consuming country with a per capita consumption of 1 kg in 2014. Cultivation of tea began in the north of Iran during the first decade of the 20th century and the popularity of this drink has grown continuously since then. Tea was initially considered as a hot drink only for the higher-income demographics, but gradually became available for nearly all consumers. At the end of the review period tea was the only drink which could be found in any Iranian household...

Euromonitor International's Tea in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Tea in Iran
TEA IN IRAN

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 6 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 7 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 8 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Golestan Co in Hot Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Golestan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Golestan Co: Competitive Position 2014
Executive Summary
Iran Remains A Major Tea Consuming Country
Already High Unit Prices Increase in 2014 and Widespread Smuggling Threatens Legitimate Retail Sales
Golestan Is the Indisputable Leader in Tea, While Nestle Is the Key Supplier in the Small Coffee Category
Independent Small Grocers Remains the Most Important Distribution Channel
While Tea Is Expected To Remain the Dominant Category, Coffee Will Continue Its Growth From A Low Base
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 13 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 14 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 35 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014
Definitions
Sources
Summary 3 Research Sources












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