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Tea in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Maghrebi tea has a strong tradition in Morocco and is widely popular among all income and age groups. Most prepare this tea in the traditional way by boiling it before adding sugar and mint. The popularity of this tea indeed results in "other" tea being the dominant product area in overall hot drinks, accounting for 72% of overall retail volume sales and 64% value share in 2015. While this area is benefiting from rising income levels, retail volume growth was thus fairly sluggish for much of the...

Euromonitor International's Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Morocco
TEA IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 6 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 7 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 8 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Holmarcom Groupe in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Holmarcom Groupe: Key Facts
Summary 2 Holmarcom Groupe: Operational Indicators
Competitive Positioning
Summary 3 Holmarcom Groupe: Competitive Position 2015
Executive Summary
Sales Benefit From Rising Incomes and Trading Up
Price and Quality Controls Boost Tea
Coffee Culture Benefits From Growth in Specialist Coffee Shops
Domestic Tea Players Lead But Face Growing Competition
Economic Growth Continues To Boost Sales in Forecast Period
Key Trends and Developments
Changing Lifestyles and Young Population Drive Growth
Increasing Interest in Western Lifestyles Linked To Internet
Economic Growth Encourages Consumers To Trade Up
Appendix
Production/import/export Data
Table 11 Production of Hot Drinks by Category 2010-2015
Market Data
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 14 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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