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Tea in Nigeria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

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Tea in Nigeria grew well over the review period as there was an increase in the formal working culture, with tea generally consumed in offices. Competition and advertising activities also helped to drive growth in 2016. Whilst generally Unilever Nigeria has had a dominant share in the biggest tea category of black tea (supported by advertising) the entry in 2015 of Richmond Tea, distributed by FMCG Distribution, increased competition in the category, particularly since this brand has been compet...

Euromonitor International’s Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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