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Tea in Nigeria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

Tea in Nigeria grew well over the review period as there was an increase in the formal working culture, with tea generally consumed in offices. Competition and advertising activities also helped to drive growth in 2016. Whilst generally Unilever Nigeria has had a dominant share in the biggest tea category of black tea (supported by advertising) the entry in 2015 of Richmond Tea, distributed by FMCG Distribution, increased competition in the category, particularly since this brand has been compet...

Euromonitor International’s Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Nigeria
TEA IN NIGERIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 6 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 7 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 8 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Promasidor Nigeria Ltd in Hot Drinks (nigeria)
Strategic Direction
Key Facts
Summary 1 Promasidor Nigeria Ltd: Key Facts
Competitive Positioning
Summary 2 Promasidor Nigeria Ltd: Competitive Position 2016
Executive Summary
Volume Sales of Coffee and Tea Rise in 2016, But Other Hot Drinks Continues To See Decline
Unit Prices See High Increases Due To Depreciation of the Local Currency
Cadbury Nigeria and Nestle Nigeria Dominate Hot Drinks
One Key New Product Launch in 2016
Hot Drinks Is Expected To Continue To Grow Steadily Over the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 13 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 14 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 3 Research Sources

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