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Calming and Sleeping in Turkey

  • March 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

According to trade sources, one out of two adults suffers from sleeping problems, and one out of five adults has anxiety problems in large cities in Turkey. Turkish adults increasingly demand sleeping products due to the hectic lifestyles within urban areas. In cases of mild insomnia and anxiety, consumers usually prefer herbal teas, such as hibiscus and chamomile, as well as herbal/traditional calming and sleeping products, such as those including valerian root and passiflora extracts, due to...

Euromonitor International's Calming and Sleeping in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Turkey
CALMING AND SLEEPING IN TURKEY

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Solgar Vitamin Ve Saglik Ürünleri As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 1 Solgar Vitamin ve Saglik Ürünleri AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Solgar Vitamin ve Saglik Ürünleri AS: Competitive Position 2014
Executive Summary
Despite Continuing To Register Positive Performance, Consumer Health Registers Slower Growth
Uncontrolled Sales of Rx Products Without Prescription Hinders Growth of OTC Categories
International Players Continue To Dominate Consumer Health
Chemist/pharmacies Continues To Dominate Consumer Health
Over the Forecast Period, Consumer Health Is Expected To Register Positive Growth
Key Trends and Developments
Lack of OTC Regulation Negatively Affects Sales of OTC Products
Deteriorating Macroeconomic Performance Hinders Growth
Increasing Presence of OTC Products Within Pharmacies Positively Stimulates Growth
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC:Switches 2012-2014
Definitions
Sources
Summary 4 Research Sources












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