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Calming and Sleeping in Turkey

  • March 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

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According to trade sources, one out of two adults suffers from sleeping problems, and one out of five adults has anxiety problems in large cities in Turkey. Turkish adults increasingly demand sleeping products due to the hectic lifestyles within urban areas. In cases of mild insomnia and anxiety, consumers usually prefer herbal teas, such as hibiscus and chamomile, as well as herbal/traditional calming and sleeping products, such as those including valerian root and passiflora extracts, due to...

Euromonitor International's Calming and Sleeping in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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