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Ear Care in India

  • July 2013
  • -
  • Euromonitor International
  • -
  • 28 pages

In 2012 consumers continued to prefer using prescribed medicines for ear infections or for other ear care needs. In 2012 ear care only accounted for a negligible share of overall value sales in consumer health, with sales of Rs127 million. This was due to low knowledge regarding these products amongst consumers, which continued to discourage them from using the OTC options available in the market.

Euromonitor International's Ear Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ear Care in India
EAR CARE IN INDIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Increased Awareness of OTC Products Fuels the Growth of Consumer Health
Increasingly Fast-paced Lives Drive the Growth of Weight Loss Supplements
the Competitive Environment Continues To Be Highly Fragmented
Grocery Retailers Carve A Niche in the Distribution of Consumer Health Products
Consumer Health Is Expected To Maintain Strong Growth Over the Forecast Period
Key Trends and Developments
Self-medication Picks Up Amongst the Urban Population
Herbal/traditional Products Attract Consumers
Bollywood Celebrities and Sports Stars Are Recruited To Drive Sales
Lifestyle Changes Drive the Growth of Unconventional OTC Products
Distribution of Consumer Health Products Continues To Be Dominated by Chemists/pharmacies
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Sales of Consumer Health by Region: Value 2007-2012
Table 12 Sales of Consumer Health by Region: % Value Growth 2007-2012
Table 13 Sales of Consumer Health by Rural-Urban % Value Analysis 2012
Table 14 Consumer Health Company Shares 2008-2012
Table 15 Consumer Health Brand Shares 2009-2012
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 18 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Consumer Health by Region: Value 2012-2017
Table 21 Forecast Sales of Consumer Health by Region: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources












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