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Ear Care in Portugal

  • August 2013
  • -
  • Euromonitor International
  • -
  • 21 pages

The category remained underdeveloped at the end of the review period. This is easily explainable through consumers being unfamiliar with the products, and the category is rather limited, with only five to 10 products available in OTC, most being prescription-based. Ear care continued to be hindered by a small product range with Otoceril being the only significant brand. This lack of competition also resulted in a lack of new product development towards the end of the review period. Ear care...

Euromonitor International's Ear Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Portugal
EAR CARE IN PORTUGAL
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Negative Economic Environment Affects Sales
Consumers Economise in Order To Reduce Their Expenses
Consumer Health Is Increasingly Fragmented
Grocery Retailers Consolidate Trends
the Forecast for Consumer Health Remains Uncertain
Key Trends and Developments
Difficult Economic Conditions Persist
Private Label Products Remain Limited
Demographic Changes Become A Focus for Manufacturers
Distribution Gradually Changing
Lifestyle, Growing Interest in Self-medication, Prevention and Rising Health Awareness Are the Main Sales Drivers of Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Sources
Summary 2 Research Sources












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