Eye Care Market Analysis in Greece

  • April 2013
  • -
  • Euromonitor International
  • -
  • 24 pages

Before May, when consumers had to pay for only 25% of the retail price, the category was growing by nearly 3%; after May, when consumers had to pay for 100% of the retail price, value sales saw a significant decline. It is worth noting that during the summer, value sales declined by as much as 30%.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Eye Care industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Eye Care in Greece

March 2011
List of Contents and Tables
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Eye Care by Segment : Value from 2005 to 2010
Data table 2 Sales of Eye Care by Segment : % Value Growth from 2005 to 2010
Data table 3 Standard Eye Care by Type: % Value Breakdown from 2007 to 2010
Data table 4 Eye Care Market Shares by Value from 2006 to 2010
Data table 5 Eye Care Brand Shares by Value from 2007 to 2010
Data table 6 Projection Sales of Eye Care by Segment : Value from 2010 to 2015
Data table 7 Projection Sales of Eye Care by Segment : % Value Growth from 2010 to 2015
Executive Summary
Confusion and Price Declines Squeeze Value Sales
Official List of Over-the-counter Drugs Finally Published
Scepticism and Loyalty Continue To Hinder New Entrants
Future Performance Will Depend on Pricing Policy
Key Trends and Developments
Uncertainty and Low, State-controlled Prices Arrest Development
Cessation of State Reimbursements Has Negative Impact on Sales
Current Health Trends Favour Herbal/traditional Products, But Recession Restrains Growth
Merging Health and Beauty Trends Impact Healthcare
Recession, Austerity Measures and Growing Price Awareness
Market Indicators
Data table 8 Consumer Expenditure on Health Goods and Medical Services from 2005 to 2010
Data table 9 Life Expectancy at Birth from 2005 to 2010
Market Data
Data table 10 Sales of Consumer Health by Segment : Value from 2005 to 2010
Data table 11 Sales of Consumer Health by Segment : % Value Growth from 2005 to 2010
Data table 12 Consumer Health Market Shares by Value from 2006 to 2010
Data table 13 Consumer Health Brand Shares by Value from 2007 to 2010
Data table 14 Penetration of Private Label by Segment from 2005 to 2010
Data table 15 Sales of Consumer Health by Distribution Format: % Analysis from 2005 to 2010
Data table 16 Sales of Consumer Health by Segment and Distribution Format: % Analysis 2010
Data table 17 Projection Sales of Consumer Health by Segment : Value from 2010 to 2015
Data table 18 Projection Sales of Consumer Health by Segment : % Value Growth from 2010 to 2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches from 2008 to 2010
Definitions
Summary 2 Research Sources

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