Eye Care in Greece

  • March 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

Eye care products recorded a 5% increase in value sales during 2014. While, in general, standard eye care is a fairly stable category in volume terms, value growth is being driven by the increasing penetration of more expensive, new technology products, at the expense of older technology variants, which are witnessing declining volume sales. Moreover, many of the newer technology products are cheaper than before (but still more expensive than old-type ones), and this has helped generate value...

Euromonitor International's Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Eye Care in Greece
EYE CARE IN GREECE

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2009-2014
Table 2 Sales of Eye Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Eye Care: % Value 2010-2014
Table 4 LBN Brand Shares of Eye Care: % Value 2011-2014
Table 5 Forecast Sales of Eye Care by Category: Value 2014-2019
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019
Novartis (hellas) Aebe in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 Novartis (Hellas) Industrial and Commercial SA Key Facts
Summary 2 Novartis (Hellas) Industrial and Commercial SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Novartis (Hellas) SACI: Competitive Position 2014
Executive Summary
Market Returns To Growth
Multiple Switches Expand the Official OTC List
Established Players Maintain Their Leadership
Chemists/pharmacists Retain Control Over the Market
Anticipated Growth Due To Price Liberalisation
Key Trends and Developments
Switches Re-shape the Market
Changes in Legislation for Chemists/pharmacies
Self-medication Trend Gives A Boost To the Market
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2012-2014
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources












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