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Eye Care in Greece

  • November 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

The increasing penetration of more expensive products with new technology, at the expense of variants with older technology, which are witnessing a decline in sales, is driving eye care to see a positive performance. Within the context of the self-medication trend, there is a notable consumer trend towards OTC eye care products, as consumers try to avoid costly visits to the ophthalmologist when faced with minor problems.

Euromonitor International's Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Greece
EYE CARE IN GREECE
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2010-2015
Table 2 Sales of Eye Care by Category: % Value Growth 2010-2015
Table 3 Sales of Standard Eye Care by Format: % Value 2010-2015
Table 4 Sales of Standard Eye Care by Positioning: % Value 2010-2015
Table 5 NBO Company Shares of Eye Care: % Value 2011-2015
Table 6 LBN Brand Shares of Eye Care: % Value 2012-2015
Table 7 Forecast Sales of Eye Care by Category: Value 2015-2020
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2015-2020
Novartis (hellas) Aebe in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 Novartis (Hellas) AEBE: Key Facts
Summary 2 Novartis (Hellas) AEBE: Operational Indicators
Competitive Positioning
Summary 3 Novartis (Hellas) AEBE: Competitive Position 2015
Executive Summary
Economic and Political Instability Hinder Growth
Changes in the Legislative Environment Result in Further Uncertainty
Depon Is Acquired by Vian
the Liberation of Vitamins and Dietary Supplements Has A Minor Impact on Distribution
Economic Developments Will Determine the Future Performance
Key Trends and Developments
Changes in the Political Landscape Influence Consumer Health
Self-medication Trend Gives A Boost To the Market
Discussions Regarding the Liberation of the OTC Market Peak
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 10 Life Expectancy at Birth 2010-2015
Market Data
Table 11 Sales of Consumer Health by Category: Value 2010-2015
Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2013-2015
Sources
Summary 5 Research Sources












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