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IT Service Opportunities in the Indian Automotive Sector

  • November 2013
  • 71 pages
  • Frost & Sullivan
Report ID: 1902011


Table of Contents

Increasing Business Transformation Drives Opportunities for IT Services

This research service analyzes IT service opportunities in the Indian automotive sector. The key driver for the growth of IT services in the sector is increased spending by large OEMs. Streamlining their supply chain, better customer connect, and the need for real-time availability of information across the value chain have all played a crucial role in increasing the adoption of IT applications and related services.

Executive Summary

• The Indian automotive IT services market size was valued at - Cr in 2012, and is expected to grow at a compound annual growth rate of X%.
• Increased spending by large OEMs is the key driver for the growth of IT services in the automotive sector.
• Several business aspects such as streamlining the supply chain, better customer connect, and the need for real-time availability of information across the value chain have driven domestic automotive companies to enhance their IT landscape through greater adoption of IT applications and related services.
• The spending includes a significant amount on discretionary projects involving enterprise application integration, adoption of aftersales applications, supply chain solutions, analytics and other applications on social media, and better customer connect.
• Despite the significant growth in 2012–2013, growth rates are expected to be lower in the next X-Xyears. This can be attributed to unstable macro-economic conditions, which are leading to stunted revenue for the sector, and conservative IT budgets.
• Most enterprise resource planning (ERP) projects involve replacing legacy systems, ERP revamp, ERP integration with other enterprises and peripheral applications.
• An efficient supply chain and streamlined processes would facilitate easing the pressure on margins. This encourages projects on rolling out end-to-end supply chain solutions and its integration with other enterprise solutions.
• Customer relationship management (CRM) functionalities are evolving beyond the traditional definition, driven by the need for holistic customer connect and satisfaction.
• Dealer management, warranty, recall, and taxes are the key aftersales modules being adopted.
• Dashboarding and in-memory analytics are the top analytics projects taken up by leading original equipment manufacturers (OEMs). The projects are undertaken for better control of bill of materials (BOM), shop-floor processes, demand analysis, and quality control.
• Adoption of mobile versions of enterprise applications such as analytics dashboarding, dealer management system (DMS), CRM, and other aftersales modules, is increasingly gaining traction, driven by the need for better control of field-force and dashboarding for top management decision making.
• Information technology (IT) services companies are expected to focus on extensive integration activities around enterprise applications such as supply chain management (SCM), manufacturing execution system (MES), product lifecycle management (PLM), and DMS in the next few years to tap opportunities.

CEO’s Perspective

1. The It services market is witnessing increasing collaboration, partnerships, and alliances to be able to provide a broad spectrum of technology capabilities.
2. The competitive scenario is becoming intense, with the increasing number of global participants focusing on the Indian automotive market.
3. End users are adopting global best practices, enabled by an increasing number of service providers implementing global solutions.
4. Mobility and cloud-based disruptive technologies offer immense revenue opportunities for established and emerging participants.
5. Effective implementation of strategy requires providers to invest in capabilities on employee training and hosting infrastructure readiness.

Market Overview—Definitions

Customer Relationship Management (CRM) refers to the system that organizes, automates, and synchronizes business processes (such as sales activities) across marketing, customer service, and technical support functions with the aim of finding, attracting, and winning new clients and retaining existing customers.
Enterprise Resource Planning (ERP) refers to the solution used by an organization to manage and coordinate all the resources, information, and functions of a business.
Supply Chain Management (SCM) is the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.“ (Source: APICS Dictionary)

Key Questions This Study Will Answer

What are the business challenges driving adoption of IT services by automotive companies?
What are the maturity levels and current scenario of IT landscape of automotive companies?
What are the typical projects being implemented by automotive companies?
What are the spend patterns on categories of IT services by automotive companies?
Which are the key IT service providers operating in the Indian automotive market?
What are the key focus areas for IT services companies in the domestic automotive market?

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