1. Market Research
  2. > Wireless Technology
  3. > Internet Of Things Market Trends

Connected Home Market: Movers and Shakers

  • November 2013
  • 19 pages
  • Frost & Sullivan
Report ID: 1902019

Summary

Table of Contents

In this report, the latest connected home scorecard is reviewed; then, the concept is extended to include competitors in the connected home market. The results will be of significant interest to the various participants in the connected home space.

Executive Summary

What constitutes a market? That is, when can one point to a collective of vendors, providers and customers and say: this is a market with well defined competitive forces at play? This has been a key question concerning the connected home space, where just about any service provider or technology vendor can make a case as to its ability to deliver connected home solutions.

Although Stratecast, in fact, does view the connected home space as a market, it still considers it a turbulent one; characterized by many point solutions rather than a few well developed, comprehensive ones. In fact, it was for this reason that Stratecast developed the Connected Home Score Card; a tool to use when comparing the relative merit of various point solutions from the standpoint of an interested connected home customer.

This year, we updated the scorecard to include the results of the most recent connected home consumer preference survey; and we also look at the four domains of the connected home—communication services, content delivery, telemetry, and home networking—with the intent of selecting those vendors and solution providers who are setting the standard for performance for their particular portion of the market. Perhaps more importantly, we extend the concepts of the report card to determine the companies who are moving the market forward: that is, companies are compared to consumer expectations, with the intent of determining which companies are defining those expectations.

Although the connected home market is not as fragmented as in years past, it is still a place of extraordinary innovation and competition. Nevertheless, consumers are still being asked to choose between the hypothetical “connected toaster” and communication services. There is still no coherent common vision of what the connected home can be, although there are tantalizing hints embedded in some of the participants’ marketing messages.

The challenge for the market, as a whole, is to articulate a coherent message—present a compelling vision which appeals to consumers—providing a basis for comparative shopping. Additionally, the market needs to understand that consumers are being asked to choose between different value propositions that tend to confuse the concept of a well integrated communication and computing environment in the home. Where there is confusion, consumption is limited.

Stratecast stands ready to evaluate any connected home product or service brought to its attention. Using the tools articulated in this paper, service providers and technology vendors can leverage Stratecast’s market research to determine the resonance of their products and services with consumer expectations. Although this is not a substitute for comprehensive market analysis, it can be the first step in identifying market opportunities, and in developing a marketing plan.

Introduction

The connected home, as noted in previous reports, is a virtual living space that overlays the physical living space. As virtual, it is portable and extensible. Also, home residential communication services, as well as telemetric services and content control, can be made available to the consumer anywhere there is a broadband network connection; even if that connection is wireless.

Of course, with such an expansive view of the connected home environment, comparing one vendor or solution provider to another can be an exercise in apples and oranges. How does one, for example, compare a networked toaster to a new DVD player? For that matter, how does a consumer make that comparison. When every participant in a networked home space is contending against every other participant for a limited consumer wallet, who wins?

This is not a trivial concern. As game box makers are now finding out, game boxes do not have a discreet market anymore. Game playing can now be done on any mobile device or, for that matter, almost any networked device. This is why game boxes now do more than play games: they also surf the Web, play content, and support communication services. Holistically, consumer value has evolved to be more than traditional game playing. These new capabilities, of course, further blend the various consumer computing and communication environments.

Almost as important, at least from a competitive analysis point of view, is to know which companies in the market are setting the standard. Which are defining the vision—much as Apple defined the vision for smartphones—for a connected home? Such a comparison requires a new approach to metrics, albeit one that utilizes the same consumer feedback that drives the connected home scorecard.

In this report, the latest connected home scorecard is reviewed; then, the concept is extended to include competitors in the connected home market. The results will be of significant interest to the various participants in the connected home space.

Connected Home: An Updated Scorecard

In 2012, Stratecast introduced the notion of a scorecard to rate the relative value of various offerings in the connected home space. The approach made use of consumer survey data to develop a baseline of expectations within the four overlapping domains of the connected home: consumer services, content management and control, telemetry, and home networking.

The approach converts survey responses into a rating for each of the four domains, shown above, which represents what consumers would expect of an offering in that domain. Additionally, the appeal of the new product or service, as well as price, are compared to norms extracted from the connected home consumer survey data. Then, the relative ratings of any new product or service are compared to those expectations to generate a composite score: in each domain, a new product or service can meet expectation, exceed expectations or fail to meet expectations. This generates a composite score that shows, as a percentage, the degree of satisfaction of consumer expectations. It is possible to obtain a score of more than percent.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Smart Home as a Service Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • March 2017
  • by Transparency Market Research

Smart Home as a Service Market (Service - Managed and Integrated; Solution - Security and Access, Lighting and Window, Audio-Visual and Entertainment, Energy Management and Climate, and Integrated) - Global ...

Smart Homes Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

Global Smart Home Market: Overview Smart homes are the residences that are equipped with information and computing technology devices that anticipates and responds to the requirement of the owner in an ...

Opportunity in Ambient Assisted Living and Smart Home in global market - 2017

  • $ 4500
  • Industry report
  • March 2017
  • by Feedback Business Consulting

This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...


ref:plp2013

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.