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Vitamins and Dietary Supplements in Greece

  • March 2015
  • -
  • Euromonitor International
  • -
  • 42 pages

The key trend in 2014 for vitamins and dietary supplements was the entrance of the products in the grocery channel. So far, such products have been placed in Carrefour and some small chains with regional presence; however, the trend is set to gather pace over the coming years. Chemists/pharmacies remain the most significant channel though, given that Greeks continue to value their expertise and rely on their recommendations of which products to buy.

Euromonitor International's Vitamins and Dietary Supplements in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Vitamins and Dietary Supplements in Greece
VITAMINS AND DIETARY SUPPLEMENTS IN GREECE

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
Summary 2 Multivitamins Brand Ranking by Positioning 2013
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
Astra Medical Hellas Superfoods in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 3 Astra Medical Hellas Superfoods: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Astra Medical Hellas Superfoods: Competitive Position 2014
Douni Health Products SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 5 Douni Health Products SA: Key Facts
Summary 6 Douni Health Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Douni Health Products: Competitive Position 2014
Gr Sarantis SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 8 GR Sarantis SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 GR Sarantis SA: Competitive Position 2014
Iso Plus SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 10 Iso Plus SA: Key Facts
Summary 11 Iso Plus SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Iso Plus SA: Competitive Position 2014
Novartis (hellas) Aebe in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 13 Novartis (Hellas) Industrial and Commercial SA Key Facts
Summary 14 Novartis (Hellas) Industrial and Commercial SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Novartis (Hellas) SACI: Competitive Position 2014
Executive Summary
Market Returns To Growth
Multiple Switches Expand the Official OTC List
Established Players Maintain Their Leadership
Chemists/pharmacists Retain Control Over the Market
Anticipated Growth Due To Price Liberalisation
Key Trends and Developments
Switches Re-shape the Market
Changes in Legislation for Chemists/pharmacies
Self-medication Trend Gives A Boost To the Market
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 16 OTC: Switches 2012-2014
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Sources
Summary 17 Research Sources












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