Vitamins and Dietary Supplements Market Analysis in Greece

  • April 2014
  • -
  • Euromonitor International
  • -
  • 44 pages

Despite current health trends favouring the expansion of the category, shrinking disposable income for the majority of Greek consumers led to a decline in volume sales of vitamins and dietary supplements, which are not considered as first-need, priority purchases. In addition, price reductions and special offers had a significant contribution to the decline of total...

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Vitamins and Dietary Supplements industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Vitamins and Dietary Supplements in Greece

March 2011
List of Contents and Tables
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Data table 1 Dietary Supplements: Brand Ranking by Positioning 2010
Data table 2 Sales of Vitamins and Dietary Supplements by Segment : Value from 2005 to 2010
Data table 3 Sales of Vitamins and Dietary Supplements by Segment : % Value Growth from 2005 to 2010
Data table 4 Dietary Supplements by Positioning from 2005 to 2010
Data table 5 Vitamins and Dietary Supplements Market Shares by Value from 2006 to 2010
Data table 6 Vitamins and Dietary Supplements Brand Shares by Value from 2007 to 2010
Data table 7 Vitamins Brand Shares by Value from 2007 to 2010
Data table 8 Dietary Supplements Brand Shares by Value from 2007 to 2010
Data table 9 Projection Sales of Vitamins and Dietary Supplements by Segment : Value from 2010 to 2015
Data table 10 Projection Sales of Vitamins and Dietary Supplements by Segment : % Value Growth from 2010 to 2015
Power Health Hellas SA - Consumer Health - Greece
Strategic Direction
Key Facts
Summary 1 Power Health Hellas SA: Key Facts
Summary 2 Power Health Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Power Health Hellas SA: Competitive Position 2010
Sarantis Sa, Gr - Consumer Health - Greece
Strategic Direction
Key Facts
Summary 4 Gr Sarantis SA: Key Facts
Summary 5 Gr Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Gr Sarantis SA: Competitive Position 2010
Uni-pharma SA - Consumer Health - Greece
Strategic Direction
Key Facts
Summary 7 Uni-Pharma SA: Key Facts
Summary 8 Uni-Pharma SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Uni-Pharma SA: Competitive Position 2010
Executive Summary
Confusion and Price Declines Squeeze Value Sales
Official List of Over-the-counter Drugs Finally Published
Scepticism and Loyalty Continue To Hinder New Entrants
Future Performance Will Depend on Pricing Policy
Key Trends and Developments
Uncertainty and Low, State-controlled Prices Arrest Development
Cessation of State Reimbursements Has Negative Impact on Sales
Current Health Trends Favour Herbal/traditional Products, But Recession Restrains Growth
Merging Health and Beauty Trends Impact Healthcare
Recession, Austerity Measures and Growing Price Awareness
Market Indicators
Data table 11 Consumer Expenditure on Health Goods and Medical Services from 2005 to 2010
Data table 12 Life Expectancy at Birth from 2005 to 2010
Market Data
Data table 13 Sales of Consumer Health by Segment : Value from 2005 to 2010
Data table 14 Sales of Consumer Health by Segment : % Value Growth from 2005 to 2010
Data table 15 Consumer Health Market Shares by Value from 2006 to 2010
Data table 16 Consumer Health Brand Shares by Value from 2007 to 2010
Data table 17 Penetration of Private Label by Segment from 2005 to 2010
Data table 18 Sales of Consumer Health by Distribution Format: % Analysis from 2005 to 2010
Data table 19 Sales of Consumer Health by Segment and Distribution Format: % Analysis 2010
Data table 20 Projection Sales of Consumer Health by Segment : Value from 2010 to 2015
Data table 21 Projection Sales of Consumer Health by Segment : % Value Growth from 2010 to 2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Switches
Summary 10 OTC Healthcare Switches from 2008 to 2010
Definitions
Summary 11 Research Sources

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