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Vitamins and Dietary Supplements in Greece

  • November 2015
  • -
  • Euromonitor International
  • -
  • 40 pages

The key trend in 2014 in vitamins and dietary supplements was the entry of products into the grocery retail channel. So far, such products have been placed in Carrefour hypermarkets, beauty specialist retailer Hondos Center and Attica department stores; nevertheless, many Greeks did not respond well to this change, and were not willing to buy vitamins and dietary supplements in sales points other than chemists/pharmacists. Supermarkets do not offer a good shelf positioning for vitamins and...

Euromonitor International's Vitamins and Dietary Supplements in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Greece
VITAMINS AND DIETARY SUPPLEMENTS IN GREECE
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Astra Medical Hellas Superfoods in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 3 Astra Medical Hellas Superfoods: Key Facts
Competitive Positioning
Summary 4 Astra Medical Hellas Superfoods: Competitive Position 2015
Douni Health Products SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 5 Douni Health Products SA: Key Facts
Summary 6 Douni Health Products SA: Operational Indicators
Competitive Positioning
Summary 7 Douni Health Products SA: Competitive Position 2015
Gr Sarantis SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 8 GR Sarantis SA: Key Facts
Summary 9 GR Sarantis SA: Operational Indicators
Competitive Positioning
Summary 10 GR Sarantis SA Competitive Position 2015
Iso Plus SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 11 Iso Plus SA: Key Facts
Summary 12 Iso Plus SA: Operational Indicators
Competitive Positioning
Summary 13 Iso Plus: Competitive Position 2015
Novartis (hellas) Aebe in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 14 Novartis (Hellas) AEBE: Key Facts
Summary 15 Novartis (Hellas) AEBE: Operational Indicators
Competitive Positioning
Summary 16 Novartis (Hellas) AEBE: Competitive Position 2015
Executive Summary
Economic and Political Instability Hinder Growth
Changes in the Legislative Environment Result in Further Uncertainty
Depon Is Acquired by Vian
the Liberation of Vitamins and Dietary Supplements Has A Minor Impact on Distribution
Economic Developments Will Determine the Future Performance
Key Trends and Developments
Changes in the Political Landscape Influence Consumer Health
Self-medication Trend Gives A Boost To the Market
Discussions Regarding the Liberation of the OTC Market Peak
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 17 OTC: Switches 2013-2015
Sources
Summary 18 Research Sources












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