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Vitamins and Dietary Supplements in Portugal

  • September 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Portuguese consumers are becoming more aware of preventive and naturally-positioned healthcare products. With wider access to information and the increasing desire to feel good, more Portuguese consumers are seeking natural products, such as dietary supplements or preventive products, such as vitamins, in order to avoid illness and treatment. Although the difficult economic context over the review period negatively impacted some categories, in 2016 the more favourable environment enabled vitamin...

Euromonitor International’s Vitamins and Dietary Supplements in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Portugal
VITAMINS AND DIETARY SUPPLEMENTS IN PORTUGAL
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Laboratório Medinfar Produtos Farmacêuticos SA in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 3 Laboratório Medinfar: Key Facts
Competitive Positioning
Summary 4 Laboratório Medinfar: Competitive Position 2016
Novartis Farma - Produtos Farmaceuticos SA in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 5 Novartis Farma - Produtos Farmaceuticos SA: Key Facts
Competitive Positioning
Summary 6 Novartis Farma - Produtos Farmaceuticos SA: Competitive Position 2016
Omega Pharma Portuguesa Unipessoal Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 7 Omega Pharma Portuguesa Unipessoal Lda: Key Facts
Competitive Positioning
Summary 8 Omega Pharma Portuguesa Unipessoal Lda: Competitive Position 2016
Pfizer Sa, Laboratórios in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 9 Laboratórios Pfizer SA: Key Facts
Competitive Positioning
Summary 10 Laboratórios Pfizer SA: Competitive Position 2016
Executive Summary
Consumer Health Enjoys Positive Value Growth in 2016
Health and Wellness Remains Important in Portugal, Despite Economic Constraints
Fragmentation Characterises the Consumer Health Market in 2016
Chemists/pharmacies Account for the Majority of Sales, Followed by Supermarkets
Consumer Health Is Forecast To Register Positive Growth Between 2016 and 2021
Key Trends and Developments
Consumers Remain Fairly Cautious Despite Many Positive Economic Indicators
Ongoing Trend Towards Self-medication
Consumer Health Sales Driven by the Ageing and Obesity Trends
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 11 Research Sources












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ref:plp2016

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