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Vitamins and Dietary Supplements in Turkey

  • September 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Vitamins and dietary supplements registered current value growth of 17% in 2016, with sales being fuelled by increasing health awareness among Turkish consumers. In addition, the increasing availability of vitamins and dietary products also positively affected sales. The recently established family doctor system (a nationwide system designed to provide personal healthcare, thus allowing households to have free doctor appointments in small clinics, known as Saglik Ocagi, in all neighbourhoods) is...

Euromonitor International’s Vitamins and Dietary Supplements in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Turkey
VITAMINS AND DIETARY SUPPLEMENTS IN TURKEY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Abdi Ibrahim Ilaç San Ve Tic As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 3 Abdi Ibrahim Ilaç San ve Tic AS: Key Facts
Summary 4 Abdi Ibrahim Ilaç San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 5 Summary Abdi Ibrahim Ilaç San ve Tic AS : Competitive Position 2016
Bayer Türk Kimya Sanayi Ltd Sti in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 6 Bayer Türk Kimya Sanayi Ltd Sti: Key Facts
Summary 7 Bayer Türk Kimya Sanayi Ltd Sti: Operational Indicators
Competitive Positioning
Summary 8 Bayer Türk Kimya Sanayi Ltd Sti: Competitive Position 2016
Herbalife International Urunleri Ticaret Ltd Sti in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 9 Herbalife International Urunleri Ticaret Ltd Sti: Key Facts
Competitive Positioning
Summary 10 Herbalife International Urunleri Ticaret Ltd Sti: Competitive Position 2016
Solgar Vitamin Ve Saglik Ürünleri As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 11 Solgar Vitamin ve Saglik Urunleri AS: Key Facts
Competitive Positioning
Summary 12 Solgar Vitamin ve Saglik Urunleri AS: Competitive Position 2016
Executive Summary
Consumer Health Continues To Post Healthy Growth in 2016
Uncontrolled Sales of Rx Products Without Prescription Limiting OTC Growth
International Companies Remain Leading Players
Chemist/pharmacies Continue To Dominate Distribution
Consumer Health Expected To Register Growth Over Forecast Period
Key Trends and Developments
Lack of OTC Regulation Negatively Affects OTC Products Sales
Increasing Presence of OTC Products Within Pharmacies Stimulating Growth
Preventive and Natural Products Become More Important
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 13 Research Sources












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