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Pasta in Finland

  • October 2014
  • -
  • Euromonitor International
  • -
  • 73 pages

Summary

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Economic uncertainty and the on-going trend of home cooking have both led to shifts in the distribution of pasta with winners being companies that are strong in offering sarvimakaroni (basic macaroni known as “horn macaroni”, due to its shape) and losers being companies that offer higher priced and more specialised products. Retailers are also increasingly offering low-cost basic macaroni as a campaign product, giving branded products higher visibility and offering them at even lower prices...

Euromonitor International's Pasta in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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