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Retailing in Cameroon

  • March 2016
  • -
  • Euromonitor International
  • -
  • 49 pages

Retailing in Cameroon saw positive growth in current value terms over the review period. This was amidst a positive economy which encouraged spending beyond discretionary needs. Retailers witnessed increasing competition from newcomers that provided interesting private label goods. Hence, modern grocery retailers performed slightly better than traditional grocery retailers, while sales of luxury and premium brands increased amidst changing consumer lifestyle habits. All of this was coupled with...

Euromonitor International's Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Cameroon
RETAILING IN CAMEROON
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Continues To See Positive Growth Over Review Period
Review Period Sees the Opening of New Hypermarkets Stores
Grocery and Non-grocery Retailing Perform Well
New Entrants Heat Up the Competition for Established Players
Retailing Is Expected To Post Positive Growth Over the Forecast Period
Key Trends and Developments
A Growing Economy Is Driving the Industry's Performance
Banks Partner With Retailers To Encourage E-payments and Atms In-store
Cross-category Competition Sparks Between New Entrants and Established Channels
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 3 Sales in Store-Based Retailing by Channel: Value 2010-2015
Table 4 Store-Based Retailing Outlets by Channel: Units 2010-2015
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 7 Retailing GBO Company Shares: % Value 2011-2015
Table 8 Retailing GBN Brand Shares: % Value 2012-2015
Table 9 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 10 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 11 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 14 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 15 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources
Complexe Santa Lucia in Retailing (cameroon)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Complexe Santa Lucia: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Santa Lucia: Supermarkets in Yaounde
Chart 2 Santa Lucia: Supermarkets in Yaounde
Private Label
Competitive Positioning
Summary 4 Complexe Santa Lucia: Competitive Position 2015
Doov Distribution Sarl in Retailing (cameroon)
Strategic Direction
Company Background
Digital Strategy
Summary 5 Doov Distribution: Share of Sales Generated by Internet Retailing 2013-2015
Chart 3 Doov Distribution: Supermarkets in Yaounde
Chart 4 Doov Distribution: Supermarkets in Yaounde
Private Label
Competitive Positioning
Summary 6 Doov Distribution: Competitive Position 2015
Groupe Arno in Retailing (cameroon)
Strategic Direction
Company Background
Digital Strategy
Summary 7 Groupe Arno: Share of Sales Generated by Internet Retailing 2013-2015
Chart 5 Groupe Arno: Variety Stores in Yaounde
Competitive Positioning
Summary 8 Groupe Arno: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 6 Modern Grocery Retailers: Casino, Supermarkets in Douala
Chart 7 Modern Grocery Retailers: Casino, Supermarkets in Douala
Channel Data
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 19 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 20 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 23 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 24 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 25 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 26 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 8 Non-Grocery Specialists: Tsekenis, Variety Stores in Douala
Chart 9 Non-Grocery Specialists: Arno, Variety Stores in Douala
Channel Data
Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 33 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 34 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 37 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 38 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 46 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 47 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 48 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 49 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 50 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020












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