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Retailing in Egypt

  • March 2016
  • -
  • Euromonitor International
  • -
  • 143 pages

Sales in hypermarkets such as Hyper1, Spinneys and Carrefour jumped in 2015, due to promotional offers in order to attract Egyptian consumers. Hypermarkets in Egypt continued to compete to attract the largest population groups. Sales also increased during the month of Ramadan, as all hypermarkets offer many basic supplies, such as rice and sugar, at very low prices. Even independent small grocers are promoting their products and finding ways to increase their sales and attract more consumers.

Euromonitor International's Retailing in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Egypt
RETAILING IN EGYPT
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Jump in Hypermarkets and Supermarkets
Makro Cash and Carry Exits the Country
Retailing Continues To Improve
Foreign Investment Is the Way To Boost the Egyptian Economy
the Expansion of Hypermarkets and Supermarkets Threatens Small Grocery Retailers
Key Trends and Developments
Positive Economic Outlook Fosters Prosperity in Retailing
Foreign Investment Returns To Egypt
Expansion of Supermarkets and Hypermarkets Will Boost the Economy Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 3 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 4 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 7 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 10 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 11 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 14 Retailing GBO Company Shares: % Value 2011-2015
Table 15 Retailing GBN Brand Shares: % Value 2012-2015
Table 16 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 17 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 18 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 19 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 20 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Other Terminology:
Sources
Summary 2 Research Sources
Al Mahmal Co in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Al Mahmal Co: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Al Mahmal: Al Mahmal, Supermarkets in Cairo
Private Label
Competitive Positioning
Summary 4 Al Mahmal Co: Competitive Position 2015
Avon Cosmetics Egypt in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 5 Avon Cosmetics Egypt: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 6 Avon Cosmetics Egypt: Private Label Portfolio
Competitive Positioning
Summary 7 Avon Cosmetics Egypt: Competitive Position 2015
Majid Al Futtaim Hypermarkets Llc in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 8 Majid Al Futtaim Hypermarkets LLC: Share of Sales Generated by Internet Retailing 2013-2015
Chart 2 Majid Al Futtaim Hypermarkets LLC: Carrefour, Hypermarkets in Cairo
Private Label
Summary 9 Majid Al Futtaim Hypermarkets LLC: Label Portfolio
Competitive Positioning
Summary 10 Majid Al Futtaim Hypermarkets LLC: Competitive Position 2015
Mansour Mfg and Distribution (mmd) in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 11 Mansour Mfg and Distribution (MMD): Share of Sales Generated by Internet Retailing 2013-2015
Chart 3 Mansour Mfg and Distribution (MMD): Metro, Supermarkets in Cairo
Private Label
Summary 12 Mansour Mfg and Distribution (MMD): Private Label Portfolio
Competitive Positioning
Summary 13 Mansour Mfg and Distribution (MMD): Competitive Position 2015
Oriflame Egypt Co in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 14 Oriflame Egypt Co: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 15 Oriflame Egypt Co: Private Label Portfolio
Competitive Positioning
Summary 16 Oriflame Egypt Co: Competitive Position 2015
Ragab Sons for Trade and Distribution in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 17 Ragab Sons for Trade and Distribution: Share of Sales Generated by Internet Retailing 2013-2015
Chart 4 Ragab Sons for Trade and Distribution: Ragab Sons, Hypermarkets in Cairo
Private Label
Competitive Positioning
Summary 18 Ragab Sons for Trade and Distribution: Competitive Position 2015
Raya Holding Co in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 19 Raya Holding Co: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 20 Raya Holding Co: Competitive Position 2015
Tawheed and El Nour Co in Retailing (egypt)
Strategic Direction
Company Background
Digital Strategy
Summary 21 Tawheed and El Nour Co: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 22 Tawheed and El Nour Co: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 5 Modern Grocery Retailers: 7Mart, Convenience Stores in Cairo
Chart 6 Modern Grocery Retailers: Bonjour, Chained Forecourts in Cairo
Chart 7 Modern Grocery Retailers: Carrefour Market, Supermarkets in Cairo
Chart 8 Traditional Grocery Retailers: Passionelle Chocolate, Food/Drink/Tobacco Specialists in Cairo
Chart 9 Traditional Grocery Retailers: Patchi, Food/Drink/Tobacco Specialists in Cairo
Channel Data
Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 39 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 40 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 43 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 44 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 10 Apparel and Footwear Specialist Retailers: American Eagle in Cairo
Chart 11 Apparel and Footwear Specialist Retailers: Gap in Cairo
Chart 12 Apparel and Footwear Specialist Retailers: HandM in Cairo
Chart 13 Apparel and Footwear Specialist Retailers: Timberland in Cairo
Chart 14 Apparel and Footwear Specialist Retailers: Zara in Cairo
Channel Data
Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 15 Electronics and Appliance Specialist Retailers: B-Tech in Cairo
Chart 16 Electronics and Appliance Specialist Retailers: Mobile Shop in Cairo
Chart 17 Electronics and Appliance Specialist Retailers: Samsung in Cairo
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 62 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 18 Health and Beauty Specialist Retailers: Baraka, Optical Goods Stores in Cairo
Chart 19 Health and Beauty Specialist Retailers: Bath and Body Works, Beauty Specialist Retailers in Cairo
Chart 20 Health and Beauty Specialist Retailers: El Ezzaby Pharmacy, Chemists/pharmacies in Cairo
Chart 21 Health and Beauty Specialist Retailers: Mazaya, Beauty Specialist Retailers in Cairo
Chart 22 Health and Beauty Specialist Retailers: Seif Pharmacies, Chemists/pharmacies in Cairo
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2010-2015
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2010-2015
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 23 Home and Garden Specialist Retailers: Anis Wallcovering, Home Improvement and Gardening Stores in Cairo
Chart 24 Home and Garden Specialist Retailers: Home Centre, Homewares and Home Furnishing Stores in Cairo
Chart 25 Home and Garden Specialist Retailers: Taki, Homewares and Home Furnishing Stores in Cairo
Channel Data
Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2010-2015
Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2010-2015
Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Channel Formats
Chart 26 Leisure and Personal Goods Specialist Retailers: adidas, Sports Goods Stores in Cairo
Chart 27 Leisure and Personal Goods Specialist Retailers: ALEF Bookstore, Media Products Stores in Cairo
Chart 28 Leisure and Personal Goods Specialist Retailers: Damas, Jewellery and Watch Specialist Retailers in Cairo
Chart 29 Leisure and Personal Goods Specialist Retailers: Hublot, Jewellery and Watch Specialist Retailers in Cairo
Chart 30 Leisure and Personal Goods Specialist Retailers: Mothercare, Other Leisure and Personal Goods Specialist Retailers in Cairo
Channel Data
Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2010-2015
Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2010-2015
Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 101 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2015-2020
Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 31 Mixed Retailers: Marks and Spencer, Department Stores in Cairo
Channel Data
Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 105 Sales in Mixed Retailers by Channel: Value 2010-2015
Table 106 Mixed Retailers Outlets by Channel: Units 2010-2015
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2010-2015
Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 110 Mixed Retailers GBO Company Shares: % Value 2011-2015
Table 111 Mixed Retailers GBN Brand Shares: % Value 2012-2015
Table 112 Mixed Retailers LBN Brand Shares: Outlets 2012-2015
Table 113 Mixed Retailers LBN Brand Shares: Selling Space 2012-2015
Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2015-2020
Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2015-2020
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Category: Value 2010-2015
Table 121 Direct Selling by Category: % Value Growth 2010-2015
Table 122 Direct Selling GBO Company Shares: % Value 2011-2015
Table 123 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 124 Direct Selling Forecasts by Category: Value 2015-2020
Table 125 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Category: Value 2010-2015
Table 127 Homeshopping by Category: % Value Growth 2010-2015
Table 128 Homeshopping GBO Company Shares: % Value 2011-2015
Table 129 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 130 Homeshopping Forecasts by Category: Value 2015-2020
Table 131 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Category: Value 2010-2015
Table 133 Internet Retailing by Category: % Value Growth 2010-2015
Table 134 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 135 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 136 Internet Retailing Forecasts by Category: Value 2015-2020
Table 137 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends












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