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Retailing in Kenya

  • December 2016
  • -
  • Euromonitor International
  • -
  • 44 pages

The retailing market in Kenya continued to experience considerable growth over the period of review. This can be attributed to increased purchasing power of the middle-class population. Other key factors are improved infrastructure that has allowed for ease of movement of goods, therefore better products at cheaper rates for consumers, as well as promoted rapid retail expansion to untapped rural and peri-urban markets and an enduring property boom allowing retailers to take up prime locations ne...

Euromonitor International’s Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Kenya
RETAILING IN KENYA
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Continues To Register Positive Performance in 2016
International Retailers Continue To Show Interest in the Local Market
Grocery Retailers Tap Into Non-grocery Specialists Market
Domestic Firms Maintain Dominance
Strong Positive Growth Expected in the Forecast Period
Key Trends and Developments
Positive Economic Growth Forecast Promotes Retailing in Kenya
Increasing Urbanisation Fuels Growth in Kenya's Retail Market
E-commerce Continues To Gain Momentum
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 3 Sales in Store-Based Retailing by Channel: Value 2011-2016
Table 4 Store-Based Retailing Outlets by Channel: Units 2011-2016
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2011-2016
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 7 Retailing GBO Company Shares: % Value 2012-2016
Table 8 Retailing GBN Brand Shares: % Value 2013-2016
Table 9 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 10 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 11 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 14 Forecast Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 15 Forecast Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources
Africa Internet Group in Retailing (kenya)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Africa Internet Group: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 4 Africa Internet Group: Competitive Position 2016
Nakumatt Holdings Ltd in Retailing (kenya)
Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 5 Nakumatt Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 6 Nakumatt Holdings: Competitive Position 2016
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Data
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 19 Sales in Grocery Retailers by Channel: Value 2011-2016
Table 20 Grocery Retailers Outlets by Channel: Units 2011-2016
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2011-2016
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 23 Grocery Retailers GBO Company Shares: % Value 2012-2016
Table 24 Grocery Retailers GBN Brand Shares: % Value 2013-2016
Table 25 Grocery Retailers LBN Brand Shares: Outlets 2013-2016
Table 26 Grocery Retailers LBN Brand Shares: Selling Space 2013-2016
Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2016-2021
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2016-2021
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 33 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 34 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 37 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 38 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 46 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 47 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 48 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 49 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 50 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021












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