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Retailing in Morocco

  • December 2016
  • -
  • Euromonitor International
  • -
  • 95 pages

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The Moroccan economy witnessed a delicate situation in 2016, with a strong increase in inflation and strict policies regarding imports, in addition to GDP growth falling from 5% in 2015 to 3% in 2016. Besides, the Moroccan dirham posted an important decline in its exchange rate against foreign currencies, and fuel prices recorded several rises during 2016, which increased transportation costs in every business. All these factors, along with the particularly dry year, strongly increased prices an...

Euromonitor International’s Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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