Marketing Online to Kids and Teens

Marketing Online to Kids and Teens
  • Report price : $ 650
  • Publication date : May 2001
  • Length : 81 pages

Marketing Online to Kids and Teens

Kids and Teens are the vanguard of the internet. eMarketer's special report,
 
Marketing Online to Kids and Teens provides a complete picture of kids and teens,
 
how they use the internet and how you can best reach them.


 

Some topics covered include:

 
- The number of kids and teens online in the US

 
- What kids and teens most likely to look for online

 
- What kids and teens are buying online and how they pay for their purchases
 


 
- Net users’ attitudes toward e-mail and e-mail advertising

 
- Special considerations to take into account when marketing to kids and teens
 


 
- Where adults use the internet as an everyday information resource, kids and
 
teens have integrated online activity as a major facet of their lives, to gain
 
full access to games, music, communicating with peers, or gathering research
 
for schoolwork.


 

Today's kids and teens represent tomorrow's lion's share of the consumer population.
 
eMarketer's Marketing Online to Kids and Teens is an ideal resource for marketers
 
who need to tap into this dynamic market with the latest data and unbiased analysis.


 

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