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Retailing in Sweden

  • February 2016
  • -
  • Euromonitor International
  • -
  • 163 pages

A more optimistic economic outlook, with rising disposable incomes, low inflation, low interest rates, income tax deductions, rising house prices and the good performance of the Swedish stock exchange, resulted in Swedish households enjoying a strong financial situation; leading to higher consumption in 2015. However, the previous economic turmoil resulted in consumers being more price-sensitive and saving more than before, preventing more dynamic development.

Euromonitor International’s Retailing in Sweden report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Sweden
RETAILING IN SWEDEN
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Slow and Steady Wins the Race
Price-sensitive Consumers Have A More Optimistic Outlook
Nothing New Under the Sun
Domestic Giants Continue To Defend Their Lead
Bright Future Ahead
Key Trends and Developments
Rising Consumer Confidence Boosts the Sales of Non-groceries
Polarisation Is Occurring in Terms of Shopping Behaviour
Internet Retailing - the Most Apparent Trend Continues To Flex Its Muscles
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 3 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 4 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 7 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 10 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 11 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 14 Retailing GBO Company Shares: % Value 2011-2015
Table 15 Retailing GBN Brand Shares: % Value 2012-2015
Table 16 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 17 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 18 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 19 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 20 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources
Apoteket Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Apoteket AB: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Apoteket AB: Apoteket, Chemists/pharmacies in Stockholm
Private Label
Summary 4 Apoteket AB: Private Label Portfolio
Competitive Positioning
Summary 5 Apoteket AB: Competitive Position 2015
Axfood Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 6 Axfood AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 7 Axfood AB: Private Label Portfolio
Competitive Positioning
Summary 8 Axfood AB: Competitive Position 2015
Coop Sverige Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 9 Coop Sverige AB: Share of Sales Generated by Internet Retailing 2013-2015
Chart 2 Coop Sverige AB: Coop Konsum, Supermarkets in Stockholm
Private Label
Summary 10 Coop Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 11 Coop Sverige AB: Competitive Position 2015
Handm Hennes and Mauritz Sverige Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 12 HandM Hennes and Mauritz Sverige AB: Share of Sales Generated by Internet Retailing 2013-2015
Chart 3 HandM Hennes and Mauritz Sverige AB: COS, Apparel and Footwear Specialist Retailers in Stockholm
Private Label
Competitive Positioning
Summary 13 HandM Hennes and Mauritz Sverige AB: Competitive Position 2015
Ica Sverige Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 14 ICA Sverige AB: Share of Sales Generated by Internet Retailing 2013-2015
Chart 4 ICA Sverige AB: ICA Nära, Convenience Stores in Stockholm
Chart 5 ICA Sverige AB: ICA Supermarket, Supermarkets in Stockholm
Private Label
Summary 15 ICA Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 16 ICA Sverige AB: Competitive Position 2015
Ikea Svenska Försäljnings Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 17 IKEA Svenska Försäljnings AB: Share of Sales Generated by Internet Retailing 2013-2015
Chart 6 IKEA Försäljnings AB: IKEA, Homewares and Home Furnishing Stores in Stockholm
Private Label
Competitive Positioning
Summary 18 IKEA Försäljnings AB: Competitive Position 2015
Netonnet Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 19 Netonnet AB: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 20 Netonnet AB: Private Label Portfolio
Competitive Positioning
Summary 21 Netonnet AB: Competitive Position 2015
Systembolaget Ab in Retailing (sweden)
Strategic Direction
Company Background
Digital Strategy
Summary 22 Systembolaget AB: Share of Sales Generated by Internet Retailing 2013-2015
Chart 7 Systembolaget AB: Systembolaget, Food/drink/tobacco Specialists in Stockholm
Private Label
Competitive Positioning
Summary 23 Systembolaget AB: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 8 Modern Grocery Retailers: ICA Kvantum, Supermarkets in Stockholm
Chart 9 Modern Grocery Retailers: Willys, Supermarkets in Stockholm
Chart 10 Modern Grocery Retailers: 7-Eleven, Convenience Stores in Stockholm
Channel Data
Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 39 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 40 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 43 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 44 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 11 Apparel and Footwear Specialist Retailers: HandM in Stockholm
Chart 12 Apparel and Footwear Specialist Retailers: JC Jeans Company in Stockholm
Chart 13 Apparel and Footwear Specialist Retailers: Nilson in Stockholm
Channel Data
Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 14 Electronics and Appliance Specialist Retailers: Siba in Helsingborg
Chart 15 Electronics and Appliance Specialist Retailers: El Giganten in Stockholm
Chart 16 Electronics and Appliance Specialist Retailers: The Phone House in Stockholm
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 62 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 17 Health and Beauty Specialist Retailers: Apotek Hjärtat, Chemists/pharmacies in Stockholm
Chart 18 Health and Beauty Specialist Retailers: Make Up Store, Beauty Specialist Retailers in Stockholm
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2010-2015
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2010-2015
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 19 Home and Garden Specialist Retailers: Jula, Home Improvement and Gardening Stores in Stockholm
Chart 20 Home and Garden Specialist Retailers: Jysk, Homewares and Home Furnishing Stores in Stockholm
Channel Data
Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2010-2015
Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2010-2015
Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Channel Formats
Chart 21 Leisure and Personal Goods Specialist Retailers: Ur and Penn, Jewellery and Watch Specialist Retailers in Stockholm
Chart 22 Leisure and Personal Goods Specialist Retailers: Toys "R" Us, Traditional Toys and Games Stores in Stockholm
Chart 23 Leisure and Personal Goods Specialist Retailers: XXL, Sports Goods Stores in Stockholm
Chart 24 Leisure and Personal Goods Specialist Retailers: Akademibokhandeln, Media Products Stores in Stockholm
Channel Data
Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2010-2015
Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2010-2015
Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 25 Mixed Retailers: Rusta, Variety Stores in Stockholm
Chart 26 Mixed Retailers: Ã…hlens, Department Stores in Stockholm
Channel Data
Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 105 Sales in Mixed Retailers by Channel: Value 2010-2015
Table 106 Mixed Retailers Outlets by Channel: Units 2010-2015
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2010-2015
Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 110 Mixed Retailers GBO Company Shares: % Value 2011-2015
Table 111 Mixed Retailers GBN Brand Shares: % Value 2012-2015
Table 112 Mixed Retailers LBN Brand Shares: Outlets 2012-2015
Table 113 Mixed Retailers LBN Brand Shares: Selling Space 2012-2015
Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2015-2020
Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2015-2020
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Category: Value 2010-2015
Table 121 Direct Selling by Category: % Value Growth 2010-2015
Table 122 Direct Selling GBO Company Shares: % Value 2011-2015
Table 123 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 124 Direct Selling Forecasts by Category: Value 2015-2020
Table 125 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Category: Value 2010-2015
Table 127 Homeshopping by Category: % Value Growth 2010-2015
Table 128 Homeshopping GBO Company Shares: % Value 2011-2015
Table 129 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 130 Homeshopping Forecasts by Category: Value 2015-2020
Table 131 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Category: Value 2010-2015
Table 133 Internet Retailing by Category: % Value Growth 2010-2015
Table 134 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 135 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 136 Internet Retailing Forecasts by Category: Value 2015-2020
Table 137 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Prospects
Channel Data
Table 138 Vending by Category: Value 2010-2015
Table 139 Vending by Category: % Value Growth 2010-2015
Table 140 Vending GBO Company Shares: % Value 2011-2015
Table 141 Vending GBN Brand Shares: % Value 2012-2015
Table 142 Vending Forecasts by Category: Value 2015-2020
Table 143 Vending Forecasts by Category: % Value Growth 2015-2020












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