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Concentrates in Hungary

  • March 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Due to improvements in product quality and the general price sensitivity of Hungarian consumers looking for cost-effective beverage options, the popularity of liquid concentrates experienced a boost during 2015. Traditional local brands launched new variants, while premium health and wellness products also attracted more consumers. The ranges of the leading liquid concentrates brands expanded with the addition of new flavours and reduced sugar and sugar free versions. Artisanal products sold...

Euromonitor International’ s Concentrates in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Concentrates in Hungary
CONCENTRATES IN HUNGARY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 6 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 13 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Szikrai Borászati Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Szikrai Borászati Kft: Key Facts
Summary 2 Szikrai Borászati Kft: Operational Indicators
Competitive Positioning
Summary 3 Szikrai Borászati Kft: Competitive Position 2015
Executive Summary
Soft Drinks Sales Boost As Confidence in Economy Recovers
Changing Trends in Preferences
Largest Bottled Mineral Water Companies Change International Owners
Flavour Mixes and Zero Sugar Are the Most Popular New Products
Positive Trends Set To Continue Building Over the Forecast Period
Key Trends and Developments
Resurgence in Soft Drinks Performance
Interest in Uniquely Flavoured Lighter Soft Drinks Continues To Increase
Changes Are Seen in the Retail Distribution Channels for Soft Drinks
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 41 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Hungary
Definitions
Sources
Summary 4 Research Sources

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