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Fruit/Vegetable Juice in Denmark

  • May 2013
  • -
  • Euromonitor International
  • -
  • 45 pages

Total volume sales declined by 1%, while value sales however, increased by 1% in 2012. Consumers were, due to economic concerns, cutting back on soft drinks volume consumption including fruit/vegetable juice, and strong price sensitivity boosted demand for economy ranges and private label. At the same time, price preferences remained polarised as consumers were willing to pay premium prices for more natural and non-industrial soft drinks perceived as both healthier and tastier than highly...

Euromonitor International's Fruit/Vegetable Juice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fruit/Vegetable Juice in Denmark
FRUIT/VEGETABLE JUICE IN DENMARK
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
Table 14 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
Table 15 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Cadiso Food A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Cadiso Food A/S: Key Facts
Summary 2 Cadiso Food A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cadiso Food A/S: Competitive Position 2012
Harboes Bryggeri A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 4 Harboes Bryggeri A/S: Key Facts
Summary 5 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Summary 6 Harboes Bryggeri A/S: Production Statistics 2012
Competitive Positioning
Summary 7 Harboes Bryggeri A/S: Competitive Position 2012
Royal Unibrew A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 8 Royal Unibrew A/S: Key Facts
Summary 9 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Summary 10 Royal Unibrew A/S: Production Statistics 2012
Competitive Positioning
Summary 11 Royal Unibrew A/S: Competitive Position 2012
Rynkeby Foods A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 12 Rynkeby Foods A/S: Key Facts
Summary 13 Rynkeby Foods A/S: Operational Indicators
Company Background
Production
Summary 14 Rynkeby Foods A/S: Production Statistics 2012
Competitive Positioning
Summary 15 Rynkeby Foods A/S: Competitive Position 2012
Executive Summary
Sales Declined As Economic Prospects Worsened in 2012
Growing Demand for More Natural and Non-industrial Soft Drinks
Consumer Price Preferences Remained Polarised
Strong Discounter Trend
Soft Drinks Sales Expected To Pick Up Only Towards the Latter Part of the Forecast Period
Key Trends and Developments
Declining Volume Consumption and Polarised Consumer Price Preferences
Strong Value-for-money Trend Drove Discounters and Private Label
Strong Demand for More Natural and Non-industrial Drinks Drove "smoothie" Wave
Large But Mature Demand for Better-for-you Soft Drinks
Convenience was A Key Growth Driver for Premium Branded Label
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 39 Penetration of Private Label by Category by Value 2007-2012
Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Denmark
Market Data
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 16 Research Sources












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