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RTD Coffee in Denmark

  • February 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

RTD coffee is a relatively new category in Denmark and remains a small category in soft drinks with retail volume sales of less than one million litres in 2016. One of the major challenges for players in this category remains the limited awareness of RTD coffee amongst Danish consumers. However, as consumers are learning about these products through advertising campaigns, new product launches and improved retail placement the category continued to record strong volume growth over the review peri...

Euromonitor International’s RTD Coffee in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Coffee in Denmark
RTD COFFEE IN DENMARK
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 2 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Executive Summary
Slow Volume Growth in 2016
Health and Wellness Trend Continues To Impact Soft Drinks
Carlsberg Danmark Retains Leading Position in Soft Drinks
Sub-trends Towards Natural Sweeteners and Locally Produced Products
Innovation Efforts Expected To Shape Category Growth
Key Trends and Developments
Increased Demand for Natural Sweeteners
Strengthening Economy and Growing Population Support Sales
Growing Demand for Locally Produced Products
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Denmark
Sources
Summary 1 Research Sources












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