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RTD Coffee in Hungary

  • March 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Coffee consumption is growing in Hungary and this trend is positively affecting demand for RTD coffee, in addition to the need for convenience and on-the-go beverages. This is reflected in the continuous expansion of sales of RTD coffee. In addition, the hot summer experienced in Hungary in 2015 and the launch of new products combined with the widening availability of RTD coffee to boost sales in the category during the year.

Euromonitor International’ s RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Coffee in Hungary
RTD COFFEE IN HUNGARY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 2 Off-trade Sales of RTD Coffee: Value 2010-2015
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Executive Summary
Soft Drinks Sales Boost As Confidence in Economy Recovers
Changing Trends in Preferences
Largest Bottled Mineral Water Companies Change International Owners
Flavour Mixes and Zero Sugar Are the Most Popular New Products
Positive Trends Set To Continue Building Over the Forecast Period
Key Trends and Developments
Resurgence in Soft Drinks Performance
Interest in Uniquely Flavoured Lighter Soft Drinks Continues To Increase
Changes Are Seen in the Retail Distribution Channels for Soft Drinks
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Hungary
Definitions
Sources
Summary 1 Research Sources

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