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RTD Coffee in Italy

  • February 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

Summary

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As Italian consumers are used to drinking coffee in bars or at home, and are very attentive to the quality of the products they purchase, RTD coffee continued to suffer from fairly weak demand in 2016. Traditionally, the consumption of hot coffee is widespread across the country, and has progressively gained in popularity towards the end of the review period due to the growing penetration of pod coffee machines and the success of fresh ground coffee pods.

Euromonitor International’s RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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