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RTD Tea in Bulgaria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Towards the end of the review period, RTD tea experienced deeper segmentation between premium and budget brands. Local companies and private label brands are playing a more important role in the category thanks to their competitive pricing and the wider availability of these local brands in modern grocery retailers outlets.

Euromonitor International’s RTD Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Bulgaria
RTD TEA IN BULGARIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Nova Trade OOD: Key Facts
Summary 2 Nova Trade OOD: Operational Indicators
Competitive Positioning
Summary 3 Nova Trade OOD: Competitive Position 2016
Tymbark Bulgaria Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Tymbark Bulgaria EOOD: Key Facts
Summary 5 Tymbark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 6 Tymbark Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth in Soft Drinks Exceeds Expectations
Bottled Water Is the Most Dynamic Soft Drinks Category
Strong Tourist Season Boosts On-trade Sales and On-the-go Consumption
Soft Drinks Players Gearing Up for Sustainable Growth
the Outlook Remains Positive for the Bulgarian Soft Drinks Market
Key Trends and Developments
Narrow Customisation and Focus on Functionality
Concentrates Underperforms Towards the End of the Review Period
Juice Is Increasingly A Category Focused on the Younger Consumer Segment
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Bulgaria
Sources
Summary 7 Research Sources












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