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RTD Tea in Bulgaria

  • March 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

In 2015 RTD tea continued to see strong growth similar to that of 2014 due to the hot summer and its advantages over carbonates. The leading international brands such as Lipton and Nestea used active advertising in 2015 to create a positive brand image, which helped to push off-trade sales.

Euromonitor International’ s RTD Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Bulgaria
RTD TEA IN BULGARIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Best Fruit Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Best Fruit EOOD: Key Facts
Summary 2 Best Fruit EOOD: Operational Indicators
Competitive Positioning
Summary 3 Best Fruit EOOD: Competitive Position 2015
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Nova Trade OOD: Key Facts
Summary 5 Nova Trade OOD: Operational Indicators
Competitive Positioning
Summary 6 Nova Trade OOD: Competitive Position 2015
Tymbark Bulgaria Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 Tymbark Bulgaria EOOD: Key Facts
Summary 8 Tymbark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 9 Tymbark Bulgaria EOOD: Competitive Position 2015
Executive Summary
Soft Drinks Reported Steady Growth in 2015
Healthy Competition Between Domestic and Multinational Companies Brings Innovation and Turns Marketing Into A Key Growth Factor
Private Label Takes Share From Both Local and Multinational Players
New Product Developments Support the Consumption of Healthier Soft Drinks.
A Positive Future for the Soft Drinks Industry
Key Trends and Developments
Changes in Consumer Culture - People Are Interested in What They Eat and Drink.
Tax on Junk Food From 2016
the Price Remains the Main Driver of the Market
Modern Grocery Retailers Is Developing While Traditional Stores Lose Share
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 35 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Bulgaria
Trends
Sources
Summary 10 Research Sources

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