RTD Tea Market Overview in Italy

  • May 2014
  • -
  • Euromonitor International
  • -
  • 41 pages

RTD saw significant growth in both volume and value terms in 2010, despite a fall in consumption in May of 20% compared to the previous year. Cold weather caused this decline during what is one of the most important months for the soft drinks industry .

Euromonitor International's RTD Tea in Italy report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they legislative, distribution, packaging or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the RTD Tea industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Rtd Tea in Italy

March 2011
List of Contents and Tables
Executive Summary
Soft Drinks Have A Flat Year
Market Concentration Hampers Significant Innovation
Private Labels Are Still Growing
the Off-trade Channel Is Still the Main Channel for Soft Drinks
Slow Growth Expected To Continue
Key Trends and Developments
Uncertain Economic Climate Constrains Growth
Increasing Popularity of Private Label
Consumers Looking for Healthy Products
Increasing Environmental Concern Presents New Opportunities for Firms
Lack of Innovation Characterises Soft Drinks
Market Data
Data table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume from 2005 to 2010
Data table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth from 2005 to 2010
Data table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value from 2005 to 2010
Data table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth from 2005 to 2010
Data table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Segment : Volume 2010
Data table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Segment : % Volume 2010
Data table 7 Off-trade vs On-trade Sales of Soft Drinks by Segment : Value 2010
Data table 8 Off-trade vs On-trade Sales of Soft Drinks by Segment : % Value 2010
Data table 9 Off-trade Sales of Soft Drinks (as sold) by Segment : Volume from 2005 to 2010
Data table 10 Off-trade Sales of Soft Drinks (as sold) by Segment : % Volume Growth from 2005 to 2010
Data table 11 Off-trade Sales of Soft Drinks by Segment : Value from 2005 to 2010
Data table 12 Off-trade Sales of Soft Drinks by Segment : % Value Growth from 2005 to 2010
Data table 13 Market Shares of Soft Drinks (RTD) by Total Volume from 2006 to 2010
Data table 14 Brand Shares of Soft Drinks (RTD) by Total Volume from 2007 to 2010
Data table 15 Market Shares of On-trade Soft Drinks (RTD) by Volume from 2006 to 2010
Data table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume from 2007 to 2010
Data table 17 Market Shares of Off-trade Soft Drinks (as sold) by Volume from 2006 to 2010
Data table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume from 2007 to 2010
Data table 19 Market Shares of Off-trade Soft Drinks (RTD) by Volume from 2006 to 2010
Data table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume from 2007 to 2010
Data table 21 Market Shares of Off-trade Soft Drinks by Value from 2006 to 2010
Data table 22 Brand Shares of Off-trade Soft Drinks by Value from 2007 to 2010
Data table 23 Penetration of Private Label (as sold) by Segment by Volume from 2005 to 2010
Data table 24 Penetration of Private Label by Segment by Value from 2005 to 2010
Data table 25 Off-trade Sales of Soft Drinks by Segment and Distribution Format: % Analysis 2010
Data table 26 Projection Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume from 2010 to 2015
Data table 27 Projection Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth from 2010 to 2015
Data table 28 Projection Off-trade vs On-trade Sales of Soft Drinks by Channel: Value from 2010 to 2015
Data table 29 Projection Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth from 2010 to 2015
Data table 30 Projection Off-trade Sales of Soft Drinks (as sold) by Segment : Volume from 2010 to 2015
Data table 31 Projection Off-trade Sales of Soft Drinks (as sold) by Segment : % Volume Growth from 2010 to 2015
Data table 32 Projection Off-trade Sales of Soft Drinks by Segment : Value from 2010 to 2015
Data table 33 Projection Off-trade Sales of Soft Drinks by Segment : % Value Growth from 2010 to 2015
Fountain Revenues in Italy
Trends
Data
Data table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume from 2005 to 2010
Data table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth from 2005 to 2010
Data table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume from 2005 to 2010
Data table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth from 2005 to 2010
Data table 38 Projection Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume from 2010 to 2015
Data table 39 Projection Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth from 2010 to 2015
Data table 40 Projection Off-trade vs On-trade Fountain Sales of Carbonates: Volume from 2010 to 2015
Data table 41 Projection Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth from 2010 to 2015
Definitions
Summary 1 Research Sources
Acqua Minerale San Benedetto SpA
Strategic Direction
Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2010
Campari Milano Spa, Davide
Strategic Direction
Key Facts
Summary 5 Campari Milano SpA, Davide: Key Facts
Summary 6 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 7 Campari Milano SpA, Davide: Production Statistics
Competitive Positioning
Summary 8 Campari Milano SpA, Davide: Competitive Position 2010
Coca-Cola Hbc Italia SRL
Strategic Direction
Key Facts
Summary 9 Coca-Cola HBC Italia Srl: Key Facts
Summary 10 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola HBC Italia Srl: Production Statistics
Competitive Positioning
Summary 12 Coca-Cola HBC Italia Srl: Competitive Position 2010
Cogedí International SpA
Strategic Direction
Key Facts
Summary 13 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 CoGeDí International SpA: Competitive Position 2010
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl
Strategic Direction
Key Facts
Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2010
Ferrarelle SpA
Strategic Direction
Key Facts
Summary 19 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 20 Ferrarelle SpA: Production Statistics 2010
Competitive Positioning
Summary 21 Ferrarelle SpA: Competitive Position 2010
La Doria SpA
Strategic Direction
Key Facts
Summary 22 La Doria SpA: Key Facts
Summary 23 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 La Doria SpA: Competitive Position 2010
San Pellegrino SpA
Strategic Direction
Key Facts
Summary 25 San Pellegrino SpA: Key Facts
Summary 26 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 San Pellegrino SpA: Competitive Position 2010
Zuegg SpA
Strategic Direction
Key Facts
Summary 28 Zuegg SpA: Key Facts
Summary 29 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 30 Zuegg SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 42 Off-trade Sales of RTD Tea by Segment : Volume from 2005 to 2010
Data table 43 Off-trade Sales of RTD Tea by Segment : Value from 2005 to 2010
Data table 44 Off-trade Sales of RTD Tea by Segment : % Volume Growth from 2005 to 2010
Data table 45 Off-trade Sales of RTD Tea by Segment : % Value Growth from 2005 to 2010
Data table 46 Leading Flavours for RTD Tea: % Volume Breakdown from 2006 to 2010
Data table 47 Market Shares of RTD Tea by Off-trade Volume from 2006 to 2010
Data table 48 Brand Shares of RTD Tea by Off-trade Volume from 2007 to 2010
Data table 49 Market Shares of RTD Tea by Off-trade Value from 2006 to 2010
Data table 50 Brand Shares of RTD Tea by Off-trade Value from 2007 to 2010
Data table 51 Projection Off-trade Sales of RTD Tea by Segment : Volume from 2010 to 2015
Data table 52 Projection Off-trade Sales of RTD Tea by Segment : Value from 2010 to 2015
Data table 53 Projection Off-trade Sales of RTD Tea by Segment : % Volume Growth from 2010 to 2015
Data table 54 Projection Off-trade Sales of RTD Tea by Segment : % Value Growth from 2010 to 2015

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