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RTD Tea in Italy

  • February 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

The growing perception among Italians that sugary soft drinks are among the key contributors to issues of overweight and obesity in the developed world has resulted in an increase in consumer demand for healthier and more natural soft drinks. This was one of the factors defining the performance of RTD tea in Italy in 2016, with consumers regarding these products, even if non-carbonated and with less caffeine than traditional cola carbonates, as too high in sugar content and not innovative enough...

Euromonitor International’s RTD Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Italy
RTD TEA IN ITALY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Fonti Di Vinadio SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Fonti Di Vinadio SpA: Key Facts
Summary 2 Fonti Di Vinadio SpA: Operational Indicators
Competitive Positioning
Summary 3 Fonti Di Vinadio SpA: Competitive Position 2016
Executive Summary
Product and Flavour Diversification Is A Key Trend in 2016
Soft Drinks Increasingly Influenced by the Health and Wellness Trend
Leading Players Remain Strong in Particular Categories
Consumers Open To New Product Developments
Significant Room for Further Growth in the Most Dynamic Categories
Key Trends and Developments
Younger Generation's Influence
Health and Wellness Trend Impacts Italian Soft Drinks
Opportunities Are Created by Manufacturers Through New Consumption Occasions
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Italy
Sources
Summary 4 Research Sources












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