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RTD Tea in Japan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Consumers continuously opted for more convenient offerings over the review period due to their increasingly busy lifestyles. This was also evident in beverages, where they migrated from hot drinks to soft drinks. This shift was particularly prominent in tea as more consumers considered it tiresome to brew loose tea and hence sought more convenient options such as tea bags and instant tea. This trend impacted sales of RTD tea, which recorded total volume growth of 1% in 2015.

Euromonitor International’ s RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Japan
RTD TEA IN JAPAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Soft Drinks Co Ltd: Key Facts
Summary 2 Asahi Soft Drinks Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Asahi Soft Drinks Co Ltd: Competitive Position 2015
Ito En Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Ito En Ltd: Key Facts
Summary 5 Ito En Ltd: Operational Indicators
Competitive Positioning
Summary 6 Ito En Ltd: Competitive Position 2015
Kirin Beverage Corp in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 7 Kirin Beverage Corp: Key Facts
Summary 8 Kirin Beverage Corp: Operational Indicators
Competitive Positioning
Summary 9 Kirin Beverage Corp: Competitive Position 2015
Suntory Beverage and Food Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 10 Suntory Beverage and Food Ltd: Key Facts
Summary 11 Suntory Beverage and Food Ltd: Operational Indicators
Competitive Positioning
Summary 12 Suntory Beverage and Food Ltd: Competitive Position 2015
Executive Summary
Japan' s Soft Drinks Market Recovers in 2015 From the Previous Year' s Decline
Social Media Becomes An Increasingly Important Promotional Platform
Intensifying Competition and Weak Profitability Lead To the Withdrawal of Japan Tobacco
Foshu Drinks Grow in Popularity Along With Rtd Mugicha
A Flat Performance in Volume Terms Expected Over the Forecast Period
Key Trends and Developments
Soft Drinks Sales Recover After A Drop the Previous Year
Social Media Having An Increasing Impact on Purchasing Behaviour
Japan Tobacco Withdraws From the Soft Drinks Market
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 32 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 39 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Japan
Trends
Definitions
Sources
Summary 13 Research Sources

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