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Online Advertising Report
Online Advertising Report
- Report price : $ 1 025
- Publication date : August 2001
- Length : 170 pages
Online Advertising Report
The Report covers these issues and more: There's no doubt that online advertising growth has slowed, but so has offline
· US and global market size
· Who are the web publishers?
· Who is advertising on the web and how much do they spend?
· How advertisers are using the internet
· Analysis of industry trends, including CPM, CTR and branding
· The potential of rich media, wireless advertising and instant messaging
· Barriers to online advertising growth
· Costs of online advertising
advertising. Despite the doom and gloom, eMarketer continues to predict a bright
future for online advertising. A key factor behind this anticipated growth is
the fact that the market is still in its infancy. Online advertisers are experimenting
with better ways to target viewers, new creative approaches and more precise
means of measurement. eMarketer projects that the internet's percentage share
of advertising dollars in the US will grow from 2.91% in 2000 to 8.24% by 2005.
It's also important to remember that e-advertising does not exist in a vacuum.
Smart advertisers worldwide are maximizing the unique potential of each advertising
medium -- offline and online. They're also seeking more efficient means of combining
online media with their traditional advertising. eMarketer's Online Advertising
Report is an indispensable reference tool for business professionals to use
in planning and executing effective, integrated programs.
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