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Alcoholic Drinks in Taiwan, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 87 pages

Taiwan introduced strict new drink driving legislation in mid-2013 supported by stringent enforcement. The effect on sales of alcoholic drinks was immediate. The negative impact was significantly greater in on-trade channels than off-trade.

Euromonitor International’s Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Taiwan, Euromonitor International
ALCOHOLIC DRINKS IN TAIWAN
Euromonitor International
November 2014

LIST OF CONTENTS AND TABLES

Executive Summary
New Drink Driving Legislation Impacts Sales
Interest in Female Consumers Stimulates Npd
Domestic Firms Dominate Overall Sales
Convenience Stores Channel Growing in Importance
Slow Return To Demand Expected
Key Trends and Developments
Strict New Drink Driving Legislation Comes Into Effect Across Taiwan
Manufacturers Target Female Consumers
Low Consumer Confidence Despite Economic Growth
New Product Development Flourishing
Summary 1 Key New Product Developments 2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013 - Taiwan Beer
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013 - Taiwan Beer
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013 - Jacob's Creek
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013 - Jacob's Creek
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013 - Johnnie Walker Black Label
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Drinks Wine and Spirits Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 3 Drinks Wine and Spirits Co: Key Facts
Summary 4 Drinks Wine and Spirits Co: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 5 Drinks Wine and Spirits Co Ltd: Competitive Position 2013
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 King Car Food Industrial Co Ltd: Key Facts
Summary 7 King Car Food Industrial Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 King Car Food Industrial Co Ltd: Competitive Position 2013
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 9 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 10 Kinmen Kaoliang Liquor Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Kinmen Kaoliang Liquor Inc: Competitive Position 2013
Taiwan Tobacco and Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 12 Taiwan Tobacco and Liquor Corp: Key Facts
Summary 13 Taiwan Tobacco and Liquor Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Taiwan Tobacco and Liquor Corp: Competitive Position 2013
Tsingtao Brewery Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 15 Tsingtao Brewery Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Tsingtao Brewery Co Ltd: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 17 Lager by Price Band 2013
Table 26 Number of Breweries 2008-2013
Category Data
Table 27 Sales of Beer by Category: Total Volume 2008-2013
Table 28 Sales of Beer by Category: Total Value 2008-2013
Table 29 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 30 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 35 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 37 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 38 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 40 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 42 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 43 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 44 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 18 Benchmark Brands 2013
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2008-2013
Table 63 Sales of Spirits by Category: Total Value 2008-2013
Table 64 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 65 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 71 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 73 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 74 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 76 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 77 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 78 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 79 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 80 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 81 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 82 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 83 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 84 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 85 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 86 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 87 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 88 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 89 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 90 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 91 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 92 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 93 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 94 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 95 Sales of Wine by Category: Total Volume 2008-2013
Table 96 Sales of Wine by Category: Total Value 2008-2013
Table 97 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 98 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 99 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 100 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 101 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 102 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 103 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 104 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 105 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 106 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 107 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 108 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 109 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 110 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 111 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 112 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 113 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 114 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 115 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 116 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 117 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 118 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 119 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 120 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 121 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 122 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 123 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 124 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
Table 125 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 126 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 127 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 128 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 129 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 130 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 131 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 132 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 133 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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