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Clorox Co, The in Home Care (USA)

  • January 2017
  • -
  • Euromonitor International
  • -
  • 2 pages

Summary

Table of Contents

Clorox’s strategic plan aims for category expansion via existing brands. The US market remains a priority in 2017, with strong spending on advertising and trade promotion. An anticipated unfavourable macroeconomic environment in the US prompted by intense competition and higher costs may, however, impact overall growth in the near term.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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