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Home Video in Brazil

  • September 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Sales of televisions in Brazil suffered another hit in 2016, even after the 39% decrease in volume sales recorded in 2015. The economic downturn directly affected category sales, as consumers became less confident about purchasing an expensive product such as a television. The low availability of credit also prevented the category from posting any significant recovery in 2016, contributing to an already pessimistic outlook in the short term. Besides those two macroeconomic conditions being the m...

Euromonitor International’s Home Video in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Video in Brazil
HOME VIDEO IN BRAZIL
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Sales of Home Video by Category: Volume 2011-2016
Table 3 Sales of Home Video by Category: Value 2011-2016
Table 4 Sales of Home Video by Category: % Volume Growth 2011-2016
Table 5 Sales of Home Video by Category: % Value Growth 2011-2016
Table 6 Sales of LCD TVs by Network Connectivity: % Retail Volume 2011-2016
Table 7 Sales of LCD TVs by Screen Type: % Retail Volume 2011-2016
Table 8 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2011-2016
Table 9 Sales of OLED TVs by Network Connectivity: % Retail Volume 2011-2016
Table 10 Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2011-2016
Table 11 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2011-2016
Table 12 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2011-2016
Table 13 NBO Company Shares of Home Video: % Volume 2012-2016
Table 14 LBN Brand Shares of Home Video: % Volume 2013-2016
Table 15 Distribution of Home Video by Channel: % Volume 2011-2016
Table 16 Forecast Sales of Home Video by Category: Volume 2016-2021
Table 17 Forecast Sales of Home Video by Category: Value 2016-2021
Table 18 Forecast Sales of Home Video by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Home Video by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 21 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2016-2021
Table 22 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2016-2021
Table 23 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2016-2021
Table 24 Forecast Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2016-2021
Executive Summary
Consumer Electronics Reaches A Historic Low in 2016
Prices Continue To Be Adjusted Upwards in 2016, Despite the Difficult Environment
Increasing Participation of Premium Products in 2016, But Sales Reflect Price Adjustments
Store Closings Result in A New Competitive Landscape Within Consumer Electronics Retailing
Markets Not Expected To Improve Until 2018
Key Trends and Developments
Deterioration of Macroeconomic Conditions Paves the Way for A Deepening of the Brazilian Recession
Store-based Retailers Facing A More Challenging Scenario: the Quest for Survival
Increasing Participation of Internet Retailing Within Consumer Electronics
Market Data
Table 25 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 26 Sales of Consumer Electronics by Category: Value 2011-2016
Table 27 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 28 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 30 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 31 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 32 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 33 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 34 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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