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Hot Drinks in Taiwan, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

Despite hot drinks being traditionally perceived to be for older consumers, sales continued in 2013, driven by a growing tea and coffee culture. Tourists arriving in Taiwan from countries including mainland China and Hong Kong helped boost sales as they drink at teahouses and purchase packaged tea to take home. Additionally, other hot drinks, such as other plant-based hot drinks, continued to grow, as manufacturers created appeal for these products amongst younger consumers.

Euromonitor International's Hot Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Hot Drinks in Taiwan, Euromonitor International
HOT DRINKS IN TAIWAN
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Executive Summary
Demand for Hot Drinks Continues With A Growing Coffee and Tea Drinking Culture
Manufacturers Get Creative and Launch New Products
Both International and Domestic Players Enjoy Success in Hot Drinks
Manufacturers and Retailers Cross Over To Cover Foodservice and Retail Channels
Manufacturers Will Seek To Boost Value Growth
Key Trends and Developments
Manufacturers Put on Their Creative Hats in A Competitive Environment
Taiwanese Turn To Fresh Hot Drinks Options
Manufacturers Reach Out To Younger Consumers
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
Table 3 Retail Sales of Hot Drinks by Category: Volume 2008-2013
Table 4 Retail Sales of Hot Drinks by Category: Value 2008-2013
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
King Car Food Industrial Co Ltd in Hot Drinks (taiwan)
Strategic Direction
Key Facts
Summary 2 King Car Food Industrial Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 King Car Food Industrial Co Ltd: Competitive Position 2013
Mayushan Foods Co Ltd in Hot Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 Mayushan Foods Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Mayushan Foods Co Ltd: Competitive Position 2013
Standard Foods Corp in Hot Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 Standard Foods Corp: Key Facts
Summary 7 Standard Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Standard Foods Corp: Competitive Position 2013
Ten Ren Tea Co Ltd in Hot Drinks (taiwan)
Strategic Direction
Key Facts
Summary 9 Ten Ren Tea Co Ltd: Key Facts
Summary 10 Ten Ren Tea Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Ten Ren Tea Co Ltd: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2008-2013
Table 27 Retail Sales of Coffee by Category: Value 2008-2013
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
Table 29 Retail Sales of Coffee by Category: % Value Growth 2008-2013
Table 30 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
Table 31 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
Table 32 NBO Company Shares of Coffee: % Retail Value 2009-2013
Table 33 LBN Brand Shares of Coffee: % Retail Value 2010-2013
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
Table 35 Forecast Retail Sales of Coffee by Category: Value 2013-2018
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 38 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Retail Sales of Tea by Category: Volume 2008-2013
Table 40 Retail Sales of Tea by Category: Value 2008-2013
Table 41 Retail Sales of Tea by Category: % Volume Growth 2008-2013
Table 42 Retail Sales of Tea by Category: % Value Growth 2008-2013
Table 43 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
Table 44 NBO Company Shares of Tea: % Retail Value 2009-2013
Table 45 LBN Brand Shares of Tea: % Retail Value 2010-2013
Table 46 Forecast Retail Sales of Tea by Category: Volume 2013-2018
Table 47 Forecast Retail Sales of Tea by Category: Value 2013-2018
Table 48 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 49 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 50 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Retail Sales of Other Hot Drinks by Category: Volume 2008-2013
Table 52 Retail Sales of Other Hot Drinks by Category: Value 2008-2013
Table 53 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2008-2013
Table 54 Retail Sales of Other Hot Drinks by Category: % Value Growth 2008-2013
Table 55 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2008-2013
Table 56 NBO Company Shares of Other Hot Drinks: % Retail Value 2009-2013
Table 57 LBN Brand Shares of Other Hot Drinks: % Retail Value 2010-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 59 Forecast Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 61 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 62 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2013-2018












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