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Hot Drinks in Taiwan, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

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Despite hot drinks being traditionally perceived to be for older consumers, sales continued in 2013, driven by a growing tea and coffee culture. Tourists arriving in Taiwan from countries including mainland China and Hong Kong helped boost sales as they drink at teahouses and purchase packaged tea to take home. Additionally, other hot drinks, such as other plant-based hot drinks, continued to grow, as manufacturers created appeal for these products amongst younger consumers.

Euromonitor International's Hot Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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