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Reckitt Benckiser Inc in Home Care (USA)

  • March 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Reckitt Benckiser is a major home care player in the US. In 2015, the company overtook SC Johnson & Son to assume second position in terms of home care value sales. Its future strategy will focus on further investment in profitable and recognisable brands so as to maintain strong brand recognition.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Reckitt Benckiser Inc in Home Care (USA)
RECKITT BENCKISER INC IN HOME CARE (USA)
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Inc: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser Inc: Competitive Position 2015












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