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Mobile Sales Force Automation Solutions Market Insight

  • November 2013
  • -
  • Frost & Sullivan
  • -
  • 57 pages

2013 Feedback from North American Businesses

This market insight summarizes and analyzes 2013 survey feedback regarding mobile sales force automation (SFA) software applications. North American mobile and wireless purchase decision-makers answer questions regarding mobile SFA deployment levels, adoption barriers, business impacts, preferences, plans and favored brands.

2013 Mobile Enterprise Applications Survey

During August 2013, Frost & Sullivan conducted its fifth annual web-based survey of mobile and wireless purchase decision-makers in the Canadian and U.S. business sectors.

The survey focused upon four premium mobile enterprise application categories, including the mobile sales force automation (SFA) solution category. This study focuses on North American respondents’ preferences and plans regarding mobile SFA offerings.

The survey results analyzed in this market insight complement the annual Frost & Sullivan market engineering study, “Mobile Sales Force Automation Markets: Prepackaged Mobile SFA Offerings in the North American Sector.” The market engineering study examines the mobile SFA market from the supply side and includes market trends, competitive analyses, forecasts, and recommendations.

2013 Mobile Enterprise Applications Survey Design and Coverage
• enterprise mobile and wireless purchase decision-makers
oU.S. (N = X) and Canada (N =X)
• Country samples divided evenly in terms of company size (• Wide range of industries represented
• Enterprise applications discussed in detail:
oMobile Sales Force Automation (SFA)
oMobile workforce management
oMobile asset tracking
oWireless email

For the purposes of the 2013 survey, Mobile Sales Force Automation (SFA) solutions were defined to participants as follows:
Mobile Sales Force Automation (SFA): Extends SFA, and sometimes CRM (customer relationship management), capabilities to employee smartphones and tablets. Allows mobile sales employees to access calendar, contacts, and customer data to perform contact and order management functions away from the office.
Examples include Antenna AMP SALES, Sybase Mobile Sales for SAP, and SalesNOW from Interchange Solutions.

Table Of Contents

Mobile Sales Force Automation Solutions Market Insight
Table of Contents

Introduction and Overview 4
Growing Presence of Mobile Apps for North American Workers 7
Current Mobile SFA Deployment Plans 17
Barriers to Implementation 22
The Implementation Process 28
User Satisfaction and Business Impacts 31
Favored Brands 38
Choosing a Mobile Applications Partner 40
Conclusions 48
The Frost and Sullivan Story 53

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