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2013 Feedback from North American Businesses
This market insight summarizes and analyzes 2013 survey feedback regarding mobile sales force automation (SFA) software applications. North American mobile and wireless purchase decision-makers answer questions regarding mobile SFA deployment levels, adoption barriers, business impacts, preferences, plans and favored brands.
2013 Mobile Enterprise Applications Survey
During August 2013, Frost & Sullivan conducted its fifth annual web-based survey of mobile and wireless purchase decision-makers in the Canadian and U.S. business sectors.
The survey focused upon four premium mobile enterprise application categories, including the mobile sales force automation (SFA) solution category. This study focuses on North American respondents’ preferences and plans regarding mobile SFA offerings.
The survey results analyzed in this market insight complement the annual Frost & Sullivan market engineering study, “Mobile Sales Force Automation Markets: Prepackaged Mobile SFA Offerings in the North American Sector.” The market engineering study examines the mobile SFA market from the supply side and includes market trends, competitive analyses, forecasts, and recommendations.
2013 Mobile Enterprise Applications Survey Design and Coverage
• enterprise mobile and wireless purchase decision-makers
oU.S. (N = X) and Canada (N =X)
• Country samples divided evenly in terms of company size (
• Enterprise applications discussed in detail:
oMobile Sales Force Automation (SFA)
oMobile workforce management
oMobile asset tracking
For the purposes of the 2013 survey, Mobile Sales Force Automation (SFA) solutions were defined to participants as follows:
Mobile Sales Force Automation (SFA): Extends SFA, and sometimes CRM (customer relationship management), capabilities to employee smartphones and tablets. Allows mobile sales employees to access calendar, contacts, and customer data to perform contact and order management functions away from the office.
Examples include Antenna AMP SALES, Sybase Mobile Sales for SAP, and SalesNOW from Interchange Solutions.
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