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The Online Marketing Report
The Online Marketing Report
- Report price : $ 1 025
- Publication date : October 2001
- Length : 127 pages
The Online Marketing Report
The Online Marketing Report covers the following topics, and more: Who can benefit from the Online Marketing Report? Why is the Online Marketing Report right for you? What is online marketing and how can you use it?
· online advertising components, market size and growth
· viral and direct marketing
· branding
· CRM and personalization
· e-mail and spam
· affiliate programs, utilization of search engines and incentive campaigns
The report is the perfect reference manual for companies struggling with how
to incorporate e-marketing into their business plans. Ideally suited for small-
to medium-sized enterprises and small office/home office establishments, the
report provides important analysis of the main components of marketing online.
· The current economic climate has forced every business to re-evaluate its
budget. By reviewing all the information about online marketing is one report,
it is the most cost-effective overview of the business.
· The report presents the numbers in side-by-side comparison format, making
it the ideal ``road map`` of the industry.
· It presents eMarketer's carefully weighted and evaluated review of the analysis
and numbers.
Passing fads, rumors and hype have clouded businesses' ability to clearly understand
the medium. The latest definition of online marketing encompasses a host of
initiatives utilizing the internet. eMarketer's Online Marketing Report is a
comprehensive review of the components falling under the online marketing umbrella
-- e-mail and viral marketing, online advertising, customer relationship management
and personalization, to name a few.
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