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Summary After years of decline the German beer market saw a flat performance, benefiting from the FiFA world cup. Price promotions were also a major driver; an estimated 70% of Pils, the largest segment, ...
Summary The beer market fell slightly during 2014, due to a slowdown in economic growth and the market reaching saturation. There was a shift from mainstream beer to premium beer as consumers tastes have ...
Summary Overall beer consumption saw a decline, with consumers' purchasing power seriously eroded compared to last year. These difficulties were further compounded by an increase of exercise tax on beer, ...
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