Australia Telecommunications Industry Update Quarter 2 2012

$ 1 088 - March 2013 - by Business Monitor International - 112

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BMI View: The Australian telecommunications industry is one of the highest value markets in Asia Pacific
and even the world, underpinned by high incomes and strong uptake of higher value services such as
broadband and smartphone handsets However, subscription growth opportunities are severely limited in
the years ahead due to the highly saturated nature of the market Operators are increasingly focused on
value generation strategies, although the ARPU downtrend demonstrates this has yet to pay off
dramatically However, the market is currently seeing high levels of investment in next generation
broadband technologies which we believe will buoy ARPUs throughout 2013
Key Data:
• Australian mobile operators saw mixed performances in 2012 - Telstra was the biggest winner with
1 2mn net additions, while SingTel Optus gained only 156,000 We estimate that Vodafone Hutchison
Australia lost 342,000 subscribers
• Despite the introduction of LTE and value-added services, we expect strong competition and a
deteriorating economy to apply downward pressure on ARPUs

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