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Argentina Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 63 pages

Includes 3 FREE quarterly updates

BMI View: After another devaluation in December 2015 we envisage a sharp contraction in Argentineconsumer electronics spending in 2016 as purchasing power is eroded in global markets - ie, for importeddevices. We expect performance to mirror that of 2014, the previous peso devaluation, but the volumedeclines in the PC and AV segments are expected to be less pronounced after increases in the output oflocal industry in recent years. After the shock of devaluation subsides we envisage a return to devicedemand growth based on rising prosperity in Argentina, though growth 2017-2020 will only just offset theextent of declines in 2016, with a CAGR of 7.7% forecast over 2016-2020 as a whole.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD1.3bn in 2016 to USD2.1bn in 2020, corresponding to a CAGR of11.6%. Devaluation the key factor determining PC sales 2014-2016, but we envisage a return to morestable dynamics over the medium term with sustainable volume growth built on a foundation of risingincomes.

- AV Sales: USD1.6bn in 2016 to USD2.2bn in 2020, a CAGR of 8.7%. AV sales are expected tounderperform but smart and Ultra-HD TV set upgrades will provide new opportunities in the TV setmarket.

- Handset Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a CAGR of 4.3%. Smartphone upgradeopportunities still exist in Argentina, and this will sustain handset segment outperformance over themedium term.

Table Of Contents

Argentina Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Argentina 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk/Reward Index 17
Table: CE RRI Regional Scores Breakdown, Q216 18
Table: Americas Risk/Rewards Index, Q2 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Argentina 2014-2020) 21
AV 27
Table: AV Sales (Argentina 2014-2020) 27
Mobile Handsets 31
Table: Mobile Communications (Argentina 2014-2020) 31
Industry Trends And Developments 38
Computers 41
Table: PC Imports And Production ('000) 43
AV 43
Mobile Devices 44
Competitive Landscape 46
Local Companies 46
Table: Banghó 46
Table: Cetrogar 47
Table: Exo 47
Table: Frávega 48
Table: Musimundo 48
Table: Noblex (Newsan) 49
Regulatory Development 50
Demographic Forecast 54
Table: Population Headline Indicators (Argentina 1990-2025) 55
Table: Key Population Ratios (Argentina 1990-2025) 55
Table: Urban/Rural Population and Life Expectancy (Argentina 1990-2025) 56
Table: Population By Age Group (Argentina 1990-2025) 56
Table: Population By Age Group % (Argentina 1990-2025) 57
Methodology 59
Industry Forecast Methodology 59
Sector-Specific Methodology 60
Sources 60
Risk/Reward Index Methodology 61
Sector-Specific Methodology 62
Table: Consumer Electronics Risk/Reward Index Indicators 62
Table: Weighting Of Indicators 63

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