World Connected TV - State-of-the-Art

  • October 2013
  • -
  • Idate
  • -
  • 39 pages

State-of-the-Art October 2013

This report analyses the Connected TV chain and details the impacts of this new environment per segment:
• audiovisual content,
• services programming and packaging,
• distribution solutions,
• platforms and devices.

It also examines the positioning and strategies of the major Connected TV players.

This deliverable is part of the "Connected TV Distribution" watch which includes:

- 3 market insights
- a half-yearly updated excel database
- a half-yearly updated status report
- privileged access to media analysts

Table Of Contents

Contents

1. Content: OTT players’ line up becomes more and more consistent 5
1.1. Original Internet programming 6
1.2. The boundaries between OTT and TV programming are blurring 7

2. Services programming and packaging: there is no unique winning value proposition 8
2.1. OTT revenues will increasingly move to (Connected) TV, USA still dominant 9
2.2. Free ad based services lead the Connected TV market thanks to YouTube and Catch-up TV services, for how long? 10
2.3. Pay services: a fairly balanced market between transactional and subscription 11
2.4. Services, live OTT and (outdoor) multiscreen on the roadmap 12
2.5. The incomplete migration of OTT video to the TV set 13
2.6. European OTT video market remains fragmented… 14
2.7 … US players could take advantage of the situation 15

3. Distribution, the best of both worlds? 16
3.1. Internet video traffic growing very fast 17
3.2. Differentiation on fixed networks 18
3.3. Cord cutting, one of the threats 19
3.4. New technologies to accelerate Connected TV / multiscreen deployment 20
3.5. New delivery options to favor QoS and multiscreen 21
3.6. Wired TV networks leverage Hybrid TV solutions 22
3.7. Broadcast-broadband TV to enhance linear TV 23

4. Step 2 of Connected TV Platforms 24
4.1. Strong market power of new entrants 25
4.2. A fragmented Connected TV platforms market 26
4.3. Legacy TV players developing partnerships 27
4.4. Internet Giants to control the User Interface? 28
4.5. Towards advanced platform integration between broadcast TV and OTT content 29

5. Devices: stand alone players or integrated Connected TV devices? 30
5.1. Connected TV HH sees a growing trend… 31
5.2. A shift from operator to consumer hardware… leveraging cloud solutions 32
5.3. Enhanced home gateway to anticipate a declining (basic) STB trend 33
5.4. Streaming media devices as a consistent alternative to connected TV set? 34
5.5.Consoles, todays’ connection vehicle 35
5.6. Smart or dumb TV sets? 36

6. Players in the Connected TV chain 37
6.1. Internet Giants 38
6.2. TV sets and boxes manufacturers 39



Figures and Tables

• Original video programming from Internet players 6
• Netflix's streaming-content obligations 7
• Connected TV and OTT video revenues forecast in the world 9
• Connected TV revenues/OTT revenues and OTT revenues/TV revenues in the World 9
• Connected TV revenues breakdown by zone in 2017 9
• Connected TV revenues in the World per segment 10
• Estimate of YouTube's advertising revenue 10
• Connected TV pay services breakdown, 2012-2017 11
• Changes in the digitally-distributed video sales and rental markets in the USA, S2 2010 - S2 2012 11
• Aereo's web-based live TV streaming service 12
• Slingbox “TV anywhere” 12
• Partnerships between content providers and Connected TV terminals in the USA 13
• European OTT services available in multiple countries 14
• Main US OTT services present in Europe 15
• Global fixed Internet consumer traffic 17
• Global Consumer Internet Video by category, 2012-2017 17
• Differentiation practices on fixed networks 18
• Quarterly evolution in Internet subscriptions in the USA and Europe, by operator, Q1 2010- Q1 2013 19
• Quarterly evolution in video subscribers of US MVPDs, Q1 2010- Q1 2013 19
• Changes in Comcast's video and Internet sales by quarter, Q1 2010- Q1 2013 19
• H.265 framework 20
• Synthesis of the ABR streaming technologies 20
• Main Telco CDN deployments 21
• Examples of Terrestrial and Satellite TV Broadcast Broadband services 23
• Freesat / Freetime service line up 23
• Users and subscribers of selected platforms and YoY growth 25
• Examples of Connected TV suppliers’ proprietary platforms 26
• A selection of smart TV alliances and standardization initiatives 27
• Horizon TV Multiscreen Interface 27
• Hulu Plus on Windows Phone 8 28
• Geniatech Smart TV in 2011 28
• Haier Smart Android TV, at IFA 2012 28
• Boxee interface 29
• Xbox One TV Guide 29
• Connectable TV HH prospect, 2012-2017 31
• Connected TV HH prospect, 2012-2017 31
• Survey, connection % in North America, Q3-2012 31
• TiVo Service, moving to the cloud 32
• Comcast X2 platform ecosystem 32
• Connected TV STB base 33
• UPC Horizon TV , some features 33
• Netgem hybrid boxes 33
• Connected DMA/DMR base 34
• Overview of Streaming media devices 34
• Connected Home console base 35
• How we're spending time with our game consoles? 35
• Connected TV sets base 36
• Partnerships between MVPDs and connected device suppliers, Europe big 5 36
• Internet Giants 38
• TV sets and boxes manufacturers 39

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