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Abstract

Tea is the most widely consumed beverage in the world. The market for Tea is growing rapidly. Rising consumer awareness about the health hazards of carbonated drinks is leading to a shift towards Teas of all types. Another major driver is the increasing awareness by consumers that certain type of Tea can both prevent and cure various diseases. Aging populations in Japan, Europe and the US also are increasing demand for Tea because of its anti-ageing properties.

As a result of these trends, Tea is now found everywhere including supermarkets, health and natural foods stores, drug stores, mass merchandisers and Tea rooms, among others. New Tea brands and products are appearing weekly. And pharmaceutical products based on Tea are under development.


The global market for Tea is very large and estimated at USD17.6 billion in 2013, in terms of production value. While the Black/Other Teas segment is growing modestly (3.4% annually), production of Green tea is growing rapidly (11% CAGR) and Herbal Teas are growing exponentially (>15% CAGR).

Despite the exploding demand for Tea, little has been published on this market, especially the Green and Herbal segments. This report looks in detail at the Tea market.
Specifically, it provides:
• A comprehensive overview on the market for Tea products by type, including Black and Other teas (Oolong, White, Yellow, etc.) Green tea, and Herbal teas, e.g. Yerba Mate, Chamomile, Echinacea, Ginseng, etc.
• A thorough review of Tea’s health effects-especially on heart disease, cancer, diabetes, neurological diseases, renal disease, dementia, oral health, intestinal problems and ageing.
• Research trends on the use of Green and Herbal teas for curing and preventing various diseases.
• Analysis of global Tea production volume and value by type and region during the 2013-2018 period, exports, imports, price trends and the competitive environment.


Additionally, profiles of 172 leading, public and private companies involved in the Tea industry as producers, distributors, retailers and consultants are given. The report also includes 61 tables and 20 figures.

Keywords

Imports, Exports, Medicinal plants, Tea-based pharmaceuticals

Table Of Contents

Tea: The Future is Green and Herbal - Global Markets, Competitors and Opportunities - 2013-2018 Analysis and Forecasts
CONTENTS

EXECUTIVE SUMMARY

INTRODUCTION
Background
Methodology and Sources
Statistical Notes

TEA
- Introduction
- Cultivation and Harvesting
- Tea Processing And Classification
- Green Tea
- Yellow And Fermented
- Oolong And White
- Processing Steps
- Type Specific Processing: White Tea, Green Tea, Yellow Tea, Oolong Tea, Black Tea
- Post-Fermented Tea
- Tea Blending And Additives
- Varieties Of Blended Tea: Breakfast Tea, Afternoon Tea, Russian Caravan
- Scented Teas
- Flavoring: flowers, Herbs, Other
- Contaminant Problems: Fluoride, Aluminum, Oxalates
- Hot Drinking Temperature
- Tea Culture
- Preparation
- Serving
- Additives
- Packaging
- Tea Bags
- Loose Tea
- Compressed Tea
- Instant Tea
- Bottled And Canned Tea
- Storage
- Chinese Pesticide Issues
- Fair Trade
- Fraud Issues And DNA Testing
- DNA Barcoding Of Herbal Tea

TEA MARKET OVERVIEW
- Market Segments: Black/Other, Green, Herbal
- Global Tea Production Value By Segment
- Black/Green/Other Tea Production
- Black/Green/Other Tea Production By Region
- Black/Green/Other Tea Exports Volume By Region And Country
- Black/Green/Other Tea Exports Value By Country
- Sri Lanka Black Tea Exports By Country
- Kenya Tea Exports By Country
- China Black, Other Tea Exports By Country
- India Tea Exports By Country
- Global Tea Imports By Region
- Global Tea Imports By Country
- US Black And Green Tea Imports
- US Black Tea Imports By Country
- Instant Tea Production
- Global Tea Consumption
- Per Capita Tea Consumption By Country
- Competitive Environment
- Tea Supply Chain
- Tea Producers
- Processors
- Trade Phase
- Auctions
- Brokers
- Blenders
- Retail
- Sustainability Issues
- Social Issues
- Environmental Issues
- Economic Issues
- Current Approaches To Sustainability
- Existing Certification Standards
- Priorities For Future Investment
- US Tea Market
- US Retail Tea Sales By Channel
- Revival Of Tea Rooms

TEA AND HEALTH
- Main Causes Of Chronic Diseases
- Reactive Oxygen Species
- Heterocyclic Aromatic Amines
- Tea As A Health-Promoting Beverage
- Tea And Heart Disease Prevention
- Tea And Cancer Prevention
- Control Of Growth And Apoptosis By Tea
- Anti-Diabetic Effects Of Tea
- Tea And Renal Disease
- Tea And Dementia
- Tea And Oral Health
- Intestinal Microflora Is Improved In Tea Drinkers
- Effect Of Tea Polyphenols On ROS And Ageing
- Recent Advances On Green Tea Polyphenols
- Tea Polyphenols
- Pharmacokinetics And Bioavailability Of Green Tea
- Chemical Properties Of Tea Constituents
- Epidemiological Studies
- Gastrointestinal Cancer
- Breast Cancer
- Pancreatic Cancer And Ovarian Cancer
- Prostate Cancer
- Lung Cancer
- Clinical Trials Of Green Tea
- Chemoprevention Trials
- Future Direction

GREEN TEA MARKET OVERVIEW
- Green Tea Production
- Green Tea Share Of Total Tea Production
- Green Tea Exports Share Of Production
- Green Tea Production By Country
- Green Tea Exports By Country
- China Green Tea Exports By Country
- Sri Lanka Green Tea Exports By Country
- US Green Tea Imports By Country

HERBAL TEAS
- Modern Herbal Medicine
- Biological Background
- Medicinal Plant Transcriptomics Database
- Herbal Preparations
- Safety
- Government Regulations
- Extinction Of Medicinal Plant Species
- Tissanes And Herbal Teas
- Health Benefits
- Antioxidant Properties
- Health Risks
- Contamination
- Composition
- Major Herbal Tea Varieties
- Ayurvedic Tea
- Herbal And Medicinal Tea Market Estimation Problems
- Medicinal Plant Market
- US Herbal And Medicinal Tea Retail Sales
- US Herbal And Medicinal Tea R

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