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Global Beer Industry: Porter’s Five Forces Analysis

  • December 2013
  • -
  • Aruvian's R'search
  • -
  • 40 pages

Not only is beer the most widely consumed alcoholic beverage globally, but it is also the third most commonly consumed beverage in the world after water and tea. Industry consolidation is a major trend that is impacting the global beer industry, with several mega mergers and acquisitions marking the industry landscape in recent years. The global beer market is particularly being driven by the growth in developing markets, primarily due to the rise in disposable incomes which has led to a growth in the per capita alcohol consumption.

Aruvian Research analyzes the Global Beer Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.

Table Of Contents

Global Beer Industry: Porter’s Five Forces Analysis
A. Executive Summary

B. Industry Definition

C. Global Beer Industry
C.1 Industry Overview
C.2 Value and Volume Analysis
C.3 Industry Forecast

D. Global Beer Industry: Porter's Five Forces Framework Analysis
D.1 Introduction
D.2 Bargaining Power of Buyer
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.6 Threat of Industry Substitution

E. Glossary of Terms



List of Figures

Figure 1: Value of the Global Beer Industry (in USD Million), 2008-2012
Figure 2: Volume of the Global Beer Industry (in Million Liters), 2008-2012
Figure 3: Global Beer Industry Forecast (in USD Million), 2013-2017
Figure 4: Global Beer Industry Forecast by Volume (in Million Liters), 2013-2017
Figure 5: Porter's Five Forces Analysis of the Global Beer Industry



List of Tables

Table 1: Value of the Global Beer Industry (in USD Million), 2008-2012
Table 2: Volume of the Global Beer Industry (in Million Liters), 2008-2012
Table 3: Global Beer Industry Forecast (in USD Million), 2013-2017
Table 4: Global Beer Industry Forecast by Volume (in Million Liters), 2013-2017

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