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  5. > Global Online Payment Methods: Second Half 2016

Global Online Payment Methods: Second Half 2016

  • January 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 140 pages

yStats.com’s new market report: Emerging markets leading the global online payment transformation

The preferences of online shoppers with regard to payment methods continue to differ worldwide. Having accepted this fact, two thirds of online retailers now offer at least 3 different payment options, according to an international survey from 2016 cited in the yStats.com report. Although credit and debit cards still account for the highest share of global E-Commerce sales compared to other individual payment methods, the combined share of alternative payment methods now outweighs bank card payments and accounts for more than 50% of global online retail payments.

The fast growing emerging markets stand behind this global trend. Lower bank card penetration in these countries compared to advanced markets encourages the search for new alternatives, thus facilitating payment innovation. This is best seen in proliferation of mobile payments: consumers in regions such as Latin America and Asia-Pacific rank above the global average for willingness to use mobile payments, according to recent research cited in the yStats.com publication.

Another 2016 survey suggests that smartphone owners in India, South Korea, South Africa and the UAE are more likely to be using mobile wallets than those in the USA, the UK or Germany.

Whether in emerging or advanced markets, payment security is one of online shoppers’ top considerations when paying for purchases. While established online payment security measures like 3D Secure authentication remain valid, new authentication methods are being developed to answer the demand for increased payments safety. As the yStats.com report reveals, fingerprint ID is one of the top innovative measures that online shoppers are willing to use in the near future.

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Table Of Contents

Global Online Payment Methods: Second Half 2016
1. Management Summary
2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 and 2020f
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
in % of Cross-Border Online Shoppers, August 2016
Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
Mobile Payments Share of Total Consumer Card Payments, in %, 2016e and 2021f
Mobile and Wearable Contactless Payments, in USD billion, 2015 and 2018f
Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
Contactless Payment User Penetration, in % of Banked Population, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
Online and Mobile Payment Trends and News about Players, H2 2016
Top Places to Use Credit Card, incl. “Online Shopping/Mail Order”, in % of Internet Users Who Used Credit Card in the Previous 6 Months, November 2016
Breakdown of Attitude to Being Asked to Enter a Password or Other Identification in Addition to Credit Card Number and Expiration Date When Shopping Online, in % of Adults, July 2016
Mobile Payments Solutions Used for Payment In-Store, in % of Internet Users, August 2016
3.1.2. South Korea
Daily Average Value of Mobile Card Payments, in KRW billion, 2014 and 2015
Reasons for Not Using Mobile Financial Services, by Score, in %, 2015
3.1.3. Australia
Share of Credit Cards in Number of Domestic B2C E-Commerce Payments, in %, FY 2010/11 and FY 2015/16
3.2. Emerging Markets
3.2.1. China
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Number of Online Payment Users, in millions, and Penetration, in % of Internet Users, 2012 - 2015 and June 2016
Third-Party Online Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 - Q2 2016
Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014, 2015 and June 2016
Third-Party Mobile Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 - Q2 2016
Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
3.2.2. India
Online and Mobile Payment Trends and News about Players, H2 2016
Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 and 2020f
Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl. Mobile Wallets, FY 2014-2015 and FY 2015-2016
3.2.3. Indonesia
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
4. Europe
4.1 Regional
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
Share of Online Shoppers Who Abandoned Shopping Cart Due to Lack of Favorite Payment Method, in %, by Benelux, Germany, Nordics and the UK, June 2016
Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016
Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany, Italy, the Netherlands, and the UK, July 2016
4.2. Western Europe
4.2.1. UK
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
Value of E-Commerce Payments with Credit and Debit Cards, in GBP million, and Volume, in millions, by Retail and Services Sector, 12 Months to November 2016
Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016
4.2.2. Germany
Online and Mobile Payment Trends and News about Players, H2 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, by incl. Amazon and excl. Amazon, in %, 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, July 2016
Breakdown of the Use of 3D Secure Authentication, in % of Online Retailers, 2015
Awareness of Mobile Payment Providers, incl. Mobile Wallets, in % of Adults, January 2016
4.2.3. France
Share of Respondents Who Used 3D Secure, in %, 2015 and 2016
Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016
4.2.4. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
4.2.5. Italy
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
4.2.6. Sweden
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
4.3 Eastern Europe
4.3.1. Russia
Share of Online Shoppers Paying by Bank Card and by Cash on Delivery, in %, October 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
Online Payment Value, in RUB billion, and in % Year-on-Year Change, 2014 - 2017f
Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment with Mobile Phone, in % of Adult Population, by Total, With and Without Higher Education, October 2016
4.3.2. Poland
Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016
4.3.3. Turkey
Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q3 2016
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q3 2016
5. North America
5.1. Regional
Digital Payment Methods Used at Least Weekly, by Current Use and Future Use, in % of Consumers, July 2016
5.2. USA
Online and Mobile Payment Trends and News about Players, H2 2016
Top 3 Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015 and 2016
Payment Methods Perceived as Safest for In-Store and Online Purchases, in % of Consumers, 2016
Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
Mobile Payments, by Mobile App/Browser and Mobile Proximity Payments, in USD billion, 2013 - 2020f
Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
Proximity Mobile Payment Transaction Value, in USD billion, and Breakdown by Transaction Value, in %, 2015 - 2020f
Breakdown of Proximity Mobile Payment Users by Age Group, in %, 2016
Breakdown of Attitude to Using Mobile Device to Pay for Transactions at a Store Checkout Counter, in % of Consumers, October 2016
Factors that Make Consumers Hesitant to Use Mobile Payment Services, in % of Internet Users, February 2016
Digital Wallets Used, in % of Internet Users, August 2016
Volume of In-Store Payments with Android Pay, Apple Pay and Samsung Pay in the USA, in USD billion, 2016e
Number of In-Store Monthly Users of Android Pay, Apple Pay and Samsung Pay in the USA, in millions, 2016e
Selected Data Related to Usage of Android Pay, Apple Pay and Samsung Pay in the USA, incl. Awareness, Usage for Purchase, Frequency of Usage, Average Number of Cards Loaded, and Satisfaction Rating, June 2016
5.3. Canada
Breakdown of E-Commerce Transaction Value by Payment Method, in %, 2015
Breakdown of Frequency of Using Mobile Phone as a Payment Device, in % of Consumers, 2014 - 2016
Companies Most Trusted with Providing a Mobile Payment Service, in % of Consumers, July 2016
Circumstances That Would Make Internet Users in Canada More Likely to Use a Mobile Wallet, in % of Internet Users, April 2016
6. Latin America
6.1. Regional
Payment Methods Used in Online Shopping, in % of Online Shoppers With Bank Account, July 2016
Penetration and Usage of Contactless Cards and Mobile Payment, in % of Consumers With Bank Account, July 2016
6.2. Brazil
Online and Mobile Payment Trends and News About Players, H2 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2015
Breakdown of Online Shoppers' Preference for Payment in Installments, in %, H1 2016
6.3. Mexico
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 and 2016
Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2015 - Q3 2016
Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2015 - Q3 2016
6.4. Colombia
Share of Online Shoppers Preferring to Pay by Credit Card, in %, June 2016
Breakdown of Online Payment Made Through Payment Gateways by Credit Cards, Debit to Bank Account and Others, 2014 and 2015
7. Middle East
7.1. Regional
Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016
Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016
Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015
Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts, Summer 2016
Breakdown of Attitude to Mobile Payment and Shopping-Related Activities, in % of Online Shoppers in MENA, March 2016

7.2. United Arab Emirates
Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %, November 2016
Share of Millennial Online Shoppers Preferring to Pay by Credit Card, in %, by Selected Product Categories, 2015
7.3. Saudi Arabia
Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online Shoppers, 2015

8. Africa
8.1. Regional
Payment Methods Most Used in Online Shopping, in % of Online Shoppers*, by Ghana, Kenya, South Africa, Uganda, December 2016

8.2. South Africa
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016
Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment Method, in % of Online Shoppers, March 2016
Top Improvements That Would Make Online Shoppers Buy Online More, in % of Online Shoppers, March 2016

8.3. Nigeria
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers
8.4. Kenya
Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2015 and First Nine Months of 2016
Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016
6
Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 and 2016
Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2015 - Q3 2016
Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2015 - Q3 2016

6.4. Colombia
Share of Online Shoppers Preferring to Pay by Credit Card, in %, June 2016
Breakdown of Online Payment Made Through Payment Gateways by Credit Cards, Debit to Bank Account and Others, 2014 and 2015
7. Middle East
7.1. Regional
Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016
Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016
Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015
Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts, Summer 2016
Breakdown of Attitude to Mobile Payment and Shopping-Related Activities, in % of Online Shoppers in MENA, March 2016

7.2. United Arab Emirates
Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %, November 2016
Share of Millennial Online Shoppers Preferring to Pay by Credit Card, in %, by Selected Product Categories, 2015
7.3. Saudi Arabia
Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online Shoppers, 2015

8. Africa
8.1. Regional
Payment Methods Most Used in Online Shopping, in % of Online Shoppers*, by Ghana, Kenya, South Africa, Uganda, December 2016

8.2. South Africa
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016
Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment Method, in % of Online Shoppers, March 2016
Top Improvements That Would Make Online Shoppers Buy Online More, in % of Online Shoppers, March 2016

8.3. Nigeria
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers
8.4. Kenya
Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2015 and First Nine Months of 2016
Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016

Companies Mentioned
Alipay.com corp., Amazon Inc., Android Inc., Apple Inc., Axis Bank Ltd, BillSAFE GmbH, Deutsche Telekom, Google Inc., HDFC Bank Ltd, ICICI Bank Ltd, Klarna AB, MasterCard Inc., Mercedes Corp., Mi-Pay Inc., Paydirekt GmbH, PayPal Inc., Rakuten Edy, Samsung Inc., SBI Inc., Visa Inc.

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