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Lifestyle Magazines Market Update 2013

  • October 2013
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Update revisits the UK market for lifestyle magazines, including both men and women’s titles, as well as specialist publications, such as music and film, motoring and sports magazines. Sales of magazines have continued to decline over the past decade or so, with the weakened economic state of the country, as well as readers’ continued migration onto digital platforms, playing a significant part in the industry’s contraction. Despite this, purchasers’ expenditure on lifestyle magazines actually observed small increases during 2010 and 2011, in line with a rise in advertising revenue, with income generated by digital advertising space going some way towards this growth. However, slow economic output during 2012 saw both advertising revenues and expenditure on lifestyle magazines drop once again. Altogether, Key Note estimates purchasers’ expenditure in the market to have contracted by 4.8% between 2008 and 2012.

Table Of Contents

Lifestyle Magazines Market Update 2013
Foreword
Executive Summary
Introduction
OVERVIEW
DEFINITION
Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
DISTRIBUTION
COMPETITIVE STRUCTURE
ADVERTISING
THE CONSUMER
MARKET FORECASTS
Women's Lifestyle Magazines
BACKGROUND
MARKET SIZE
MARKET SEGMENTATION
Weekly Magazines
Monthly Magazines
CIRCULATION TRENDS
Weekly Magazines
Monthly Magazines
RECENT DEVELOPMENTS
Launches and Closures
Re-Launches
Other Recent Developments
MARKETING AND ADVERTISING
Men's Lifestyle Magazines
BACKGROUND
MARKET SIZE
MARKET SEGMENTATION
CIRCULATION TRENDS
RECENT DEVELOPMENTS
Launches and Closures
Re-Launches
Other Recent Developments
MARKETING AND ADVERTISING
Specialist and Leisure Magazines
BACKGROUND
MARKET SIZE
CIRCULATION TRNEDS
Home-Interest Titles
Music and Film Titles
Motoring
Sports
RECENT DEVELOPMENTS
Home-Interest Titles
Music and Film Titles
Motoring Titles
Sports Titles
Other Titles
MARKETING AND ADVERTISING
PEST Analysis
POLITICAL
European Publishers Urge Google Challenge
OFT Decides Against Further Investigation Into Newspaper and Magazine Distribution
New Press Regulator to Be Established
ECONOMIC
New Statistics Show No Double-Dip Recession But Economy Still Flat-Lining
SOCIAL
Modesty Bags Requested by Retailers for Lads Mags
Media to Blame for Rising Dissatisfaction with Body Image
TECHNOLOGICAL
The Rise of the Digital Edition
The Future
ADVERTISING REVENUE
THE MULTICHANNEL MAGAZINE
FORECASTS TO
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Research
The Key Note Range of Reports

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