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This Key Note Market Update revisits the UK market for lifestyle magazines, including both men and women’s titles, as well as specialist publications, such as music and film, motoring and sports magazines. Sales of magazines have continued to decline over the past decade or so, with the weakened economic state of the country, as well as readers’ continued migration onto digital platforms, playing a significant part in the industry’s contraction. Despite this, purchasers’ expenditure on lifestyle magazines actually observed small increases during 2010 and 2011, in line with a rise in advertising revenue, with income generated by digital advertising space going some way towards this growth. However, slow economic output during 2012 saw both advertising revenues and expenditure on lifestyle magazines drop once again. Altogether, Key Note estimates purchasers’ expenditure in the market to have contracted by 4.8% between 2008 and 2012.
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