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Furniture distribution in Italy. Analysis by provinces

  • March 2014
  • -
  • CSIL Milano
  • -
  • 179 pages

Focus on e-commerce Italian furniture sales. For the 2014 edition of this report CSIL has decided to carry out an analysis of the development of e-commerce in the furniture industry in Italy, through:

  • an online survey addressed to interrogate both distributors (both independent operators who specialized retail chains) that the Italian manufacturers of furniture,
  • interviews with leading players in the organized distribution specializing in the sale of furniture;
  • analysis of available statistical data on e-commerce in Italy,
  • and the analysis of the main players of furniture E-commerce in Italy

This Report offers an analysis of the Italian furniture market and of the different distribution channels, and it is a useful tool of operative marketing for manufacturers and distributors operating in the Italian Market.

    Report contents:
  • Estimate of 2013 sales in the Italian market of home furniture (retail prices);
  • Sales analysis by distribution channel, by segment and geographical areas;
  • Estimate of furniture consumption by province for the following segments:
    • kitchen furniture
    • upholstered furniture
    • living and bedroom furniture
    • kids furniture
    • mattresses
    • accessories
    • other furniture
  • Analysis of the distribution structure of the Italian furniture sector, with particular attention to the E-commerce;
  • Analysis of the Large Scale Distribution specialized on the furniture industry, and profiles of the leading Italian Distributors.

The Report is divided into five chapters.

Chapter one : focus on home furniture sales in Italy at retail prices: sales of home furniture by segment and by distribution channel. Overview of the situation to 2013, then analysis of the impact of the crisis on consumption of home furniture, by segment and by distribution channels.

Chapter two: Analysis by geographical areas of home furniture by product and by distribution channels with a focus on the traditional distribution and large scale distribution (with a map of sales outlet of specialized distribution chain.).

Chapter three: analysis of furniture e-commerce, actual size and prospects (scenarios for type of customers and products)

Chapter four: profiles and performances of major organized distributors in Italy

focus on the specialized large scale distribution and profiles of the leading Italian distributors.

Chapter five: for each of the Italian provinces a table providing home furniture consumption broken down by segment, a selection of official socio-demographic and economic indicators correlated to furniture consumption, as well as a selection of indicators related to furniture distribution.

Table Of Contents

Furniture distribution in Italy. Analysis by provinces

Methodology:
The purchase potential and indicators of potential demand, segments, distribution channels, the province tables, focus on E-commerce of furniture industry
The distribution of furniture in Italy
An overview of 2013
- Consumption of home furniture, by segment and distribution channel, 2013
The impact of the crisis on consumption
- Consumption of home furniture 2007-2013. By segment: kitchen, bedroom furniture, living, upholstery, kids furniture, mattresses, other home furniture and accessories
- Consumption of home furniture 2007-2013. By distribution channel: kitchen, bedroom furniture, living, upholstery, kids furniture, other home furniture and accessories
Market share of main organized distributors in Italy
Analysis by geographical area
Consumption of home furniture by geographical area (North West, North East, Centre, South and Islands) and by region
Consumption of home furniture distribution channel, by geographical area
Furniture sales on-line
E-commerce of furniture in Italy
Customers and marketing mix
Future prospects
Profiles of main organized distributors in Italy
National furniture chains
Regional furniture chains
Buying groups
Do-it-yourself and Brico
Province tables:
furniture consumption per capita
furniture consumption by segment
Sales of furniture in the large-scale distribution and average sales per store
Economic and business system for the province and geographical area
Indicators of the potential consumption by province and geographical area

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