Table of Contents
Focus on e-commerce Italian furniture sales. For the 2014 edition of this report CSIL has decided to carry out an analysis of the development of e-commerce in the furniture industry in Italy, through:
This Report offers an analysis of the Italian furniture market and of the different distribution channels, and it is a useful tool of operative marketing for manufacturers and distributors operating in the Italian Market.
The Report is divided into five chapters.
Chapter one : focus on home furniture sales in Italy at retail prices: sales of home furniture by segment and by distribution channel. Overview of the situation to 2013, then analysis of the impact of the crisis on consumption of home furniture, by segment and by distribution channels.
Chapter two: Analysis by geographical areas of home furniture by product and by distribution channels with a focus on the traditional distribution and large scale distribution (with a map of sales outlet of specialized distribution chain.).
Chapter three: analysis of furniture e-commerce, actual size and prospects (scenarios for type of customers and products)
Chapter four: profiles and performances of major organized distributors in Italy
focus on the specialized large scale distribution and profiles of the leading Italian distributors.
Chapter five: for each of the Italian provinces a table providing home furniture consumption broken down by segment, a selection of official socio-demographic and economic indicators correlated to furniture consumption, as well as a selection of indicators related to furniture distribution.
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