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Furniture distribution in Italy. Analysis by provinces

  • March 2014
  • -
  • CSIL Milano
  • -
  • 179 pages


Table of Contents

Focus on e-commerce Italian furniture sales. For the 2014 edition of this report CSIL has decided to carry out an analysis of the development of e-commerce in the furniture industry in Italy, through:

  • an online survey addressed to interrogate both distributors (both independent operators who specialized retail chains) that the Italian manufacturers of furniture,
  • interviews with leading players in the organized distribution specializing in the sale of furniture;
  • analysis of available statistical data on e-commerce in Italy,
  • and the analysis of the main players of furniture E-commerce in Italy

This Report offers an analysis of the Italian furniture market and of the different distribution channels, and it is a useful tool of operative marketing for manufacturers and distributors operating in the Italian Market.

    Report contents:
  • Estimate of 2013 sales in the Italian market of home furniture (retail prices);
  • Sales analysis by distribution channel, by segment and geographical areas;
  • Estimate of furniture consumption by province for the following segments:
    • kitchen furniture
    • upholstered furniture
    • living and bedroom furniture
    • kids furniture
    • mattresses
    • accessories
    • other furniture
  • Analysis of the distribution structure of the Italian furniture sector, with particular attention to the E-commerce;
  • Analysis of the Large Scale Distribution specialized on the furniture industry, and profiles of the leading Italian Distributors.

The Report is divided into five chapters.

Chapter one : focus on home furniture sales in Italy at retail prices: sales of home furniture by segment and by distribution channel. Overview of the situation to 2013, then analysis of the impact of the crisis on consumption of home furniture, by segment and by distribution channels.

Chapter two: Analysis by geographical areas of home furniture by product and by distribution channels with a focus on the traditional distribution and large scale distribution (with a map of sales outlet of specialized distribution chain.).

Chapter three: analysis of furniture e-commerce, actual size and prospects (scenarios for type of customers and products)

Chapter four: profiles and performances of major organized distributors in Italy

focus on the specialized large scale distribution and profiles of the leading Italian distributors.

Chapter five: for each of the Italian provinces a table providing home furniture consumption broken down by segment, a selection of official socio-demographic and economic indicators correlated to furniture consumption, as well as a selection of indicators related to furniture distribution.

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