China B2C E-Commerce Market 2014

  • June 2014
  • -
  • yStats - Research on International Markets
  • -
  • 86 pages

China is the world’s fastest growing B2C E-Commerce Market

A new publication from Hamburg-based secondary research organization yStats.com, “China B2C E-Commerce Market 2014“, reports that China is ranked as the world’s top market in B2C E-Commerce potential. The world’s most populous country, it is already the second largest B2C E-Commerce market worldwide and the fastest growing. China’s potential for further growth of online retail comes from the growing Internet and online shopper penetration, as well as increasing consumption per shopper.

Over 300 million people, about half of internet subscribers in China, shopped online in 2013. By 2017, there are expected to be over 500 million online shoppers in China. The distinguishing characteristics of Chinese shoppers include mobile affiliation, popularity of price comparison websites and the use of social networks and product reviews. Surveys reflect that the most important factors in making a purchase decision are price and popularity or reputation of the brand and its website.

The C2C sector in E-Commerce in China is still larger than that of B2C, though the situation is gradually changing. In 2013, B2C E-Commerce sales in China grew by over +60% year-on-year to a high double-digit number in EUR billion. In 2014, sales are forecasted to top EUR 100 billion with continued rapid growth expected for several years. While online shopping is growing, regulators in China are working on a new comprehensive E-Commerce law. One of the latest regulations introduced was a 7-day free return policy.

Consumers in China are among the world’s most active mobile shoppers. In 2013, over 100 million people shopped via mobile Internet, more than double the 2012’s level and still reaching only slightly above a quarter of total mobile Internet users. In China, the M-Commerce market is dominated by mobile shopping apps, but an emerging segment is M-Commerce via messaging apps.

Along with the use of mobile devices, other trends in online shopping in China include the increasing use of social media, group-buying and purchase of luxury goods. Chinese shoppers also are actively buying outside the country, with their purchases accounting for the largest part of the multi-billion EUR cross-border B2C E-Commerce value. Overall, the two largest product categories in online shopping are clothing and electronics, while among fast growing are groceries, baby products and cosmetics.

The B2C E-Commerce market in China is dominated by online marketplaces, while the direct-to-consumer segment is significantly smaller. Alibaba’s B2C marketplace Tmall was the largest player in 2013, controlling almost half of the market, followed by JD.com and Tencent. Foreign merchants employ various strategies to penetrate the booming market, including launching shops on popular online marketplaces, the strategy chosen by brands such as Gap, Esprit, Uniqlo, and Levi’s, while Walmart has chosen to acquire an existing online store and Amazon launched its own online shop through new investment. Puma and Apple are examples of merchants that are trying a dual approach, offering one product range through a Chinese market place and a different range through their own online shops.

China’s largest E-Commerce company, Alibaba, filed for an IPO in the USA in May 2014, while the largest of independent B2C E-Commerce companies, JD.com, completed an IPO that month. The investment deals in Chinese E-Commerce in 2010 - Q1 2014 involved sectors such as children‘s goods, electronics, and clothing, as well as in logistics and payment systems. A major deal in March 2014 was JD.com cooperating with the Internet services provider and E-Commerce merchant Tencent to rival Alibaba’s dominant market share.

Table Of Contents

1. Management Summary

2. Overview and International Comparisons
•B2C E-Commerce Overview and International Comparisons, 2014
•Ranking within Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2013
•Ranking within Top 10 Countries by B2C E-Commerce Sales Growth, in % Year-on-Year Growth, 2013
•Breakdown of Frequency of Mobile Purchase, in % of Online Shoppers, by Tablet and Mobile Phone or Smartphone, Compared to Global Average, 2013
•Total Number and Value of E-Commerce Investment Deals, in Units and in USD million, Compared to Selected Countries in Asia, 2010 - H1 2013

3. Trends
•B2C E-Commerce Regulatory Trends, 2014
•Social Media and Messaging Apps in B2C E-Commerce, and Top 10 App Types of Social Sharing, incl. E-Commerce, in % of Apps, 2013
•Prospects of Multi-Channel Retailers in B2C E-Commerce and Breakdown of Current and Future Consumer Spending with Multi-Channel Retailers, in %, August 2013
•Group-Buying over the Internet and Number of Group Buying Users, in millions and in % Penetration on Internet Users, 2010 - 2013
•Luxury B2C E-Commerce and Reasons to Purchase Luxury Goods Online, in % of Luxury Online Shoppers, February 2014

4. M-Commerce
•M-Commerce Overview and Trends, 2014
•Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 and 2013
•Number of Mobile Internet Users, in millions and in % of Total Internet Users, 2009 - 2013
•M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, Q1 2012 - Q3 2013
•M-Commerce Sales, in CNY billion, 2012, 2013 and 2017f
•Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2011-2017f
•Breakdown of the M-Commerce Sales, by Players, in %, 2013

5. Cross-Border B2C E-Commerce
•Cross-Border B2C E-Commerce, 2014
•Breakdown of Total E-Commerce Cross-Border Sales, Incl. Imports and Exports, by B2B and B2C, in % and CNY billion, 2012
•Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, in % of Online Shoppers, 2013

6. Sales
•B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2010 - 2013
•B2C E-Commerce Sales Forecast, in USD billion, and in % Year-on-Year Change, 2014f - 2017f
•B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, Ranked by in % CAGR, 2014f - 2017f

7. Shares
•Share of E-Commerce on Total Retail Sales, in %, 2010-2017f
•B2C E-Commerce and Total Retail, incl. Year-on-Year Growth of Monthly Retail Sales of Consumer Products, in %, March 2013 - March 2014
•C2C and B2C E-Commerce, and Breakdown of B2C E-Commerce Gross Merchandise Value, by B2B and B2C, in %, 2010 - 2017

8. Users / Shoppers
•Overview of Online Shoppers and Online Shopping Trends, 2014
•Number of Internet Users, in Millions, and in % Penetration on Population, 2009 - 2013
•Breakdown of Internet Users, by Gender, Age and Monthly Personal Income, 2012 and 2013
•Number of Online Shoppers, in Millions, and in % Penetration on Internet Users, 2010 - 2013
•Online Shoppers Number Forecast, in Millions, and in % Penetration on Internet Users, 2014f - 2017f
•Breakdown of Major Factors in Purchasing Decision, in % of Online Shoppers, by Generation, 2013
•Breakdown of Entry Points in B2C E-Commerce, in % of Online Shoppers, by Share of Total and by Activities, 2012
•Median Annual Per Capita Disposable Income of Households, by Rural Households and Urban Households, in CNY thousands and in % Annual Growth, 2009 - 2013

9. Products
•B2C E-Commerce Products Overview and Trends, 2014
•Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2012
•Quarterly B2C E-Commerce Sales of Consumer Electronics and Clothing, in CNY billion, in % Year-on-Year Growth, and in % Share on Total B2C E-Commerce Sales, Q1 2012 - Q3 2013
•Products Categories Purchased Online, in % of Consumers, by Male and Female, March 2013
•Breakdown of Preferred Purchasing Channels, incl. Online, by Product Categories, in % of Online Shoppers, October 2013

10. Payment Methods
•Online and Mobile Payment Trends and News about Players, H1 2014
•Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012 and December 2013
•Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012 and December 2013
•Breakdown of Third-Party Online Payment Market, by Players, in %, 2013
•Breakdown of Third-Party Mobile Payment Market, by Providers, in %, 2013

11. Delivery Methods
•B2C E-Commerce Delivery Overview and Trends, 2014
•Concerns about Online Shopping, incl. Delivery, in % of Consumers, February 2014
•Most Important Factors in B2C E-Commerce Delivery, in % of Online Shoppers, September 2013
•Delivery Methods Offered By Top 3 B2C E-Commerce Websites, April 2014

12. Investment / MandA
•Overview of Initial Public Offerings in E-Commerce, 2012-2014
•Overview of Selected Mergers and Acquisitions in B2C E-Commerce, 2012 - Q1 2014

13. Players
•Overview of Local B2C E-Commerce Players, 2014
•Overview of Foreign B2C E-Commerce Players, 2014
•Breakdown of B2C E-Commerce Sales, by Players, in %, 2013
•Breakdown of B2C E-Commerce Direct-to-Consumer Sales, by Players, in %, 2013
•Breakdown of B2C E-Commerce Sales, by Websites, in %, Q1 2014
•Most Visited E-Commerce Websites, by Number of Unique Visitors, in millions, and Time Spent per Visitor, in Minutes, March 2013
•Profile of Tmall
•Profile of JD.com
•Profile of Tencent

Companies Mentioned

Jd.com, Tencent, Alibaba, Taobao, ASOS, Tmall, Suning, Amazon, Dangdang, Gome, Yixun, PaiPai.com, 51buy.com, Vip.com

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers

Asia-Pacific B2C E-Commerce Market Report 2014

Asia-Pacific B2C E-Commerce Market Report 2014

  • $ 7 630
  • Industry report
  • August 2014
  • by yStats - Research on International Markets

Asia - Pacific region predicted to become the world's largest B2C E-Commerce market Asia-Pacific is the fastest growing region on the global B2C E-Commerce market. Between 2013 and 2018 it is forecasted ...

Global Online Retailing, 2013-2018 - Market Dynamics, Online Trends and Competitive Landscape

Global Online Retailing, 2013-2018 - Market Dynamics, Online Trends and Competitive Landscape

  • $ 4 950
  • Industry report
  • July 2014
  • by Conlumino

Summary The “Global Online Retailing, 2013-2018” report, published by Conlumino, provides an analysis of current and forecast market data of retail sales in different category groups in online retail ...

Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises) - Market Forecasts and Analysis (2014-2019)

Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises) - Market Forecasts and Analysis (2014-2019)

  • $ 4 650
  • Industry report
  • August 2014
  • by MarketsandMarkets

Social media analytics involves collection of data from social media platforms and blogs, and analysis of the collected data to extract actionable intelligence which is employed to make informed decisions ...


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.