Japan B2C E-Commerce Report 2013

  • February 2013
  • -
  • yStats - Research on International Markets
  • -
  • 53 pages

1.) Growing Revenues in Japanese B2C E-Commerce are a Result of higher Spending and M-Commerce

In its latest "Japan B2C E-Commerce Report 2013" Hamburg-based secondary market research company yStats.com analyzes the B2C E-Commerce market in Japan. Aside from trends, revenue figures, the share of B2C E-Commerce on total retail sales, Internet user and Internet shopper statistics, the report also features the most important players that dominate Japanese B2C E-Commerce.

While the number of Internet users in Japan is increasing by only a low one-digit percentage figure, Japanese B2C E-Commerce revenues are forecasted to grow annually by a low double-digit percentage figure between 2012 and 2016.

Japanese B2C E-Commerce Revenues experience stronger Growth than the Number of Internet Users
In Japan, B2C E-Commerce grows quicker than the number of Internet users. Future revenue increases in Japanese B2C E-Commerce are predicted to be a result of higher average spending versus a growing number of online shoppers. Given that the share of Internet users exceeds already more than 50 percent, there are only limited growth opportunities. Clothing and food are among the most popular product categories in Japanese B2C E-Commerce. According to forecasts, in 2012, M-Commerce in Japan accounted for almost one quarter of all online revenues. This figure also includes mobile payment methods which were frequently used in over-the-counter retail.

Rakuten among Internet Users and Online Shoppers in Japan very popular
In terms of the number of unique visitors, in 2012, online market place Rakuten was the most successful player in Japanese B2C E-Commerce, followed by Amazon Japan and fashion online shop Nissen. In 2012, more than three quarters of all Internet users in Japan had a user account with Rakuten. In October 2012, Amazon Japan launched a pick-up option for orders from FamilyMart stores for its customers. US retailers GAP and Ralph Lauren also seek to participate in the successful Japanese B2C E-Commerce market and launched their first online shops there in October 2012.

According to the "Japan B2C E-Commerce Report 2013" by yStats.com, Japanese B2C E-Commerce revenues will experience a stronger increase due to higher average spending instead of a growing number of Internet users, which is only growing by a low single-digit percentage.

2.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

3.) About yStats.com
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

Table Of Contents


• B2C E-Commerce Trends in Japan, 2011/2012
• B2C E-Commerce Trends in Japan, 2011/2012 and Share of Housewives ever having bought Food and Beverages Online, in %, July 2012
• Online Payment Trends in Japan, 2011/2012 and Amount of Money issued by Plastic Prepaid Cards, in JPY billion, 2010 and 2011
• Value of the Electronic Payment Market in Japan, in JPY trillion and in % annual Growth, 2011-2016f
• Leading Mobile Activities in Japan, in % of Mobile Subscribers, Q2 2012
• Breakdown of Smartphone Owners in Japan, by Age Group and Region, in %, October 2011
• Daily Internet Usage Rate via Smartphones in Japan, compared to selected other Countries, in % of Smartphone Users, February 2011 and October 2011
• Mobile Payment Market Trends in Japan, 2011/2012
• Social Game Market Sales in Japan, in JPY billion, 2008-2012f
• Online Game Market Value in Japan, by Platform, in JPY billion, 2009-2011

• Share of B2C E-Commerce Sales in Japan on the World and on Asia-Pacific, in %, 2010-2016f
• Breakdown of B2C E-Commerce Sales in Asia-Pacific, by Country, including Japan, in % of total B2C E-Commerce Sales in Asia-Pacific, 2010-2016f
• B2C E-Commerce Sales in Japan, compared to China, Australia and India, in USD billion, 2012 and 2016f
• B2C E-Commerce Sales in Japan, in USD billion, 2011-2016f
• B2C E-Commerce Sales in Japan, in JPY trillion, 2010-2016f

• Share of B2C E-Commerce Sales on total Retail Sales in Japan, in %, 2010 and 2011
• Share of M-Commerce on total B2C E-Commerce in Japan, in %, 2012f

• Top Online Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012
• Top Mobile Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012

• Internet Users in Japan, in millions, 2007-2011
• Internet Penetration Rate in Japan, in % of the total Population, 2007-2011
• Mobile Internet Users in Japan, in millions and in % of Country Population, 2010-2016f
• Fixed Total Broadband Subscribers in Japan, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
• Fixed Broadband Subscribers in Japan, by Access Technology, compared to the OECD Average, in %, 2011
• Number of Online Shoppers in Japan, compared to China and the USA, in millions, 2011
• Online Shopper Penetration in Japan, compared to Australia and China, in % of Internet Users, 2012f

• Top 30 B2C E-Commerce Websites in Japan, ranked by Unique Visitors (Users) from Japan, May 2012
• Profile of Rakuten.co.jp
• Profile of Amazon.co.jp
• Profile of Nissen.co.jp
• News about GAP in Japan, October 2012
• News about Ralph Lauren in Japan, October 2012
• News about American Apparel in Japan, May 2012

Companies Mentioned

• Rakuten
• Amazon
• Nissen
• Ralph Lauren
• American Apparel

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