1. GLOBAL
• M-Commerce Forecast for US and Europe, by Product Category, in %, 2011f
• M-Commerce Forecast for US and Europe, by Age Group, in %, 2011
• Mobile Payment Transaction Volume worldwide, in USD billion, 2010 & 2014f
• Share of People who have used the Mobile Phone in the last 6 Months to make a Purchase, Asia vs. US & Europe, in %, 2010
• Share of People who have ever used the Mobile Phone for certain Activities, Asia vs. US & Europe, in %, 2010
• Number of Smartphones in Circulation, in thousand, 2010 including the US, EU5, Italy, UK, Germany, Spain & France
• Mobile Broadband Users and Penetration, in millions and %, in the Top 5 Countries, by mobile Broadband Subscribers, Q2 2010
• Top Mobile Shopping Trends, 2010
• M-Commerce Sales of eBay, in USD billion, 2009 & 2010
2. NORTH AMERICA
CANADA
• General M-Commerce Trends, 2010
• Most purchased Product Categories by Mobile Shoppers, in %, 2010
USA (Top Country)
• M-Commerce Sales, in USD billion, 2009-2015f
• M-Commerce Trends, 2011
• M-Commerce Opportunities for Retailers, 2010
• M-Commerce Features used by Multichannel Retailers, in %, February 2010
• Top Mobile Activities by % Share of total Mobile Users, 3 Months prior to December 2010
• Development of Mobile Internet Users (mil.) and their Percentage of Country Population, 2008-2014f
• M-Commerce Usage by affluent Customers, by Frequency in %, March 2010
• Share of People who use M-Commerce, by Age Group, in %, 2009
• Top 10 Mobile Categories accessed via Applications, by total Audience, in thousands and Growth vs. April 2009, in %, April 2010
• Fastest growing Mobile Categories by total Audience Growth in %, December 2010 vs. December 2009
• Purchased Products by US Mobile Users, in %, 2009 & 2010
• Products purchased via Mobile, in %, in the 12 Months to February 2011
• Products purchased via Mobile by Age, in %, in the 6 Months to February 2011
• Products purchased via Mobile by Gender, in %, in the 6 Months to February 2011
• Average Weekly Time spent on Mobile Shopping Websites and Mobile Shopping Apps, in %, 2010
• Average Spend on Consumer Goods purchased via Mobile Devices, in %, in the 12 Months to February 2011
• Frequency of Mobile Purchases, in %, in the 12 Months to February 2011
• Features considered most important when purchasing Products on Mobile Website or App, in %, February 2011
• Mobile Web Audience by Age, in %, July 2009
• Share of Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010
• Amount that Smartphone Owners are willing to spend on Products bought via M-Commerce, by Phone Type, in %, Q3 2009
• Shopping-related Smartphone Activities of US Smartphone Owners, in %, Q3 2009
• Mobile Phone Behavior, Users of certain Features as % of total Mobile Audience, Oct.-Dec. 2010
• Smartphone Penetration, in % of all Mobile Subscribers, Q4 2009-Q3 2010
• Mobile Social Network Users, in millions and Growth in %, 2009-2015f
• M-Commerce Sales Information for Steve Madden, eBay and Marriott Hotels, 2010
• Mobile Payment Activities of Visa, 2011
• M-Commerce Activities of Expedia, 2011
• M-Commerce Activities of Foot Locker, 2011
3. LATIN
REGIONAL
• Mobile Phone Penetration and Mobile Broadband Penetration for 18 Latin American Countries, in %, 2009
• Number of Mobile Phone Users, in millions, and Penetration in %, 2009-2015f
• Mobile Phone User Penetration by Country, in %, 2009-2015f
ARGENTINA
• Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009
BRAZIL
• Share of Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010
CHILE
• Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009
COLOMBIA
• Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009
MEXICO
• Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009
VENEZUELA
• Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009
4. EUROPE
REGIONAL
• Top Mobile Activities by % Share of total Mobile Users in the EU5, October-December 2010
• Fastest growing Mobile Categories in the EU5, by total Audience Growth in %, December 2010 vs. December 2009
• Mobile Phone Behavior, Users of certain Features as % of total Mobile Audience, December 2010
• Share of Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010
• Penetration of Mobile Phone Owners, Penetration Rate for Mobile Media Usage among Mobile Phone Users, UK vs. France, Spain and Poland, in %, 2010
• Mobile Internet Users by Country, in % of Population, 2006-2010
• Mobile Internet Users in the EU5 (France, Germany, Italy, Spain & UK), in million, and Penetration in %, 2009-2015f
AUSTRIA
• Smartphone Penetration, in %, 2010 & 2015f
• Mobile Internet Users, in % of the Population, 2006-2010
BELGIUM
• Mobile Internet Users, in % of the Population, 2006-2010
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
CZECH REPUBLIC
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
DENMARK
• Share of Online Shoppers who made a Purchase through their Mobile Phones; Denmark vs. Nordic Region Average, in %, 2009
• Share of Online Shoppers who consider purchasing Products via Mobile Phones; Denmark vs. Nordic Region Average, in %, 2009
• Reasons for not using Mobile Phones for Internet Shopping, in %, 2009
FINLAND
• Share of Online Shoppers who made a Purchase through their Mobile Phones; Finland vs. Nordic Region Average, in %, 2009
• Share of Online Shoppers who consider purchasing Products via Mobile Phones; Finland vs. Nordic Region Average, in %, 2009
• Reasons for not using Mobile Phones for Internet Shopping, in %, 2009
FRANCE (Top Country)
• Share of Consumers who use M-Commerce, in %, April 2010
• Share of Mobile Internet Users who purchased a Product with their Mobile Phone, in %, in the 6 Months to May 2010
• Most purchased Product Categories by Mobile Shoppers, in %, 2010
• Experience of Consumers with M-Commerce, in %, 2009
• Type of Products Consumers are prepared to buy with their Mobile Phones, in %, 2009
• Things Retailers could do to make it more likely for Consumers to shop with Mobile Phone, in %, 2009
GERMANY (Top Country)
• M-Commerce Sales Outlook, in EUR billion, 2014f
• Share of Consumers who use M-Commerce, in %, April 2010
• Most purchased Product Categories by Mobile Shoppers, in %, 2010
• Frequently used M-Commerce Features, by Smartphone Users in %, 2010
• Breakdown of Online Shops, by Mobile Sites, in %, 2010
• Internet Use by Cell Phone, including Transactions (e.g. Online Shopping), Functions, Editorial Content, Social Media, in millions, 2010
GREECE
• Mobile Internet Users, in % of the Population, 2007-2010
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
IRELAND
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
ITALY
• General M-Commerce Trends, 2010
• Mobile Activities of Online Shops, in %, 2010
NETHERLANDS
• Experience of Consumers with M-Commerce, in %, 2009
• Type of Products Consumers are prepared to buy with their Mobile Phones, in %, 2009
• Things Retailers could do to make it more likely for Consumers to shop with their Mobile Phone, in %, 2009
• Mobile Internet Users, in % of the Population, 2006-2010
NORWAY
• Share of Online Shoppers who made a Purchase through their Mobile Phones; Norway vs. Nordic Region Average, in %, 2009
• Share of Online Shoppers who consider purchasing Products via Mobile Phones; Norway vs. Nordic Region Average, in %, 2009
• Reasons for not using Mobile Phones for Internet Shopping, in %, 2009
• Internet and Mobile Broadband Access by Household Type, Household Income, Gender, Age and Employment Situation, in %, Q2 2010
POLAND
• Mobile Internet Users, in % of the Population, 2007-2010
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
• Penetration of Mobile Phone Owners, Penetration Rate for Mobile Media Usage among Mobile Phone Users, in %, 2010
RUSSIA
• Mobile Internet Key Trends, 2010
SLOVAKIA
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
SLOVENIA
• Mobile Internet Users, in % of the Population, 2006-2010
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
SPAIN
• Purchases / Downloads from Mobile Devices in %, 2009
• Mobile Internet Users by Age and by Gender, in %, January 2010
SWEDEN
• Share of Online Shoppers who made a Purchase through their Mobile Phones; Sweden vs. Nordic Region Average, in %, 2009
• Share of Online Shoppers who consider purchasing Products via Mobile Phones; Sweden vs. Nordic Region Average, in %, 2009
• Reasons for not using Mobile Phones for Internet Shopping, in %, 2009
Mobile Broadband Trends, 2010
SWITZERLAND
• Mobile Internet Usage Trends, 2010
• Mobile Internet Usage from Smartphones, by Frequency, in %, 2010
• Share of Mobile Internet Users who want to find Products and Services, and Share of Mobile Internet Users who want to read User Reviews, in %, 2010
TURKEY
• Internet Usage via mobile Phones, by Age Groups, in %, 2010
• Share of Mobile Payments on total E-Commerce Transactions / most popular Payment Methods, in %, 2010
• Mobile Payment through NFC Technology, 2010/2011
UK (Top Country)
• M-Commerce Sales, 2009 & 2013f
• M-Commerce Trends, 2010
• Share of Consumers who use M-Commerce, in %, April 2010
• Share of Population with Internet on their Mobile Phone, and Share of the Population who shopped on their Mobile, 2009
• Share of Smartphone Users who purchase Goods with Applications, in %, and average Spending in GBP, April 2011
• Share of Online Buyers who shop via Mobile Phone, at Home, on the Go, at Work and from a Friend’s House, in %, April 2011
• Share of Smartphone Users who have ever bought Items with their Mobile, and Share of Smartphone Owners who expect to do so in the next 12 Months, in %, April 2011
• Wireless Internet Users, by Type of Device and Gender, in %, 2010
• Top Mobile Sites by total Minutes spent, in millions, December 2010
• M-Commerce Products with the fastest expected Growth, in %, 2011f
• Two most popular M-Commerce Categories, by monthly Spending in GBP, April 2011
• M-Commerce Activities of Mobile and Smartphone Users, in %, May 2010
• Biggest Challenges for M-Commerce, in %, April 2011
• 10 strategic Business Aspects for M-Commerce Sites
• Retailers’ Opinion towards M-Commerce, 2011
• Mobile Payment Activities of Vodafone, 2011
UKRAINE
• Mobile Internet Users, in % of Internet Users, 2007-H1 2010
5. ASIA-PACIFIC
REGIONAL
• Consumers who plan to use M-Commerce within 3 Months, in %, 2010
• Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010
AUSTRALIA
• M-Commerce Trends; including Sales, in AUD million, 2010
• Top 10 Items bought using Mobile Devices, in AUD million, 2010
• Top 10 Items Consumers intend to purchase if they are available for Purchase on Mobile, 2010
• 7 M-Commerce Case Studies, 2010
CHINA
• M-Commerce Trends; incl. Estimate for the Mobile Online Shopping Market, in USD billion, 2010
• Activities of Mobile Internet Users, in %, June 2010
• Usage of Mobile Internet Sites, by Category, in %, Q1 2010
• Mobile Internet Usage Trends, 2010
• Mobile NFC Payment Trends, including Number of Users, 2010 & 2011f
INDIA
• Foundation Trends of M-Commerce, 2010
• M-Commerce News of eBay India, 2011
JAPAN (Top Country)
• Top Mobile Activities by % Share of total Mobile Users, December 2010
• Mobile Phone Behavior, Users of certain Features as % of total Mobile Audience, December 2010
• Location of Mobile Wallet Purchase for Mobile Users, in millions, December 2010
• Mobile Commerce Share of Rakuten’s total E-Commerce Revenue, in %, Q2 2004-Q2 2009
MALAYSIA
• Number of Mobile Shoppers (thousands), Sales (RM million) generated through M-Commerce, and Share of M-Commerce on E-Commerce Sales, 2010
• Main Activities of Mobile Shoppers, in %, 2010
• Top 3 Barriers for Mobile Shopping, in %, 2010
PHILIPPINES
• Information about Mobile Payment Gateway Gcash and its Products, 2010
• Information about Mobile Payment Gateway Smart Money, 2010
SINGAPORE
• Number of Mobile Shoppers (thousands), Sales (SGD million) generated through M-Commerce, and Share of M-Commerce on E-Commerce Sales, 2010
• Share of Online Shoppers who are willing to make Purchases with their Mobile Phone, and Share of High-Income Shoppers who are interested in Mobile Shopping, in %, 2010
SOUTH KOREA
• Economic Activities of Mobile Phone Internet Users, in % of Mobile Phone Internet Users, 2010
• Smartphone Activities of Online Retailers, 2010
TAIWAN
• Mobile Internet Users, in % of Internet Users, 2009-2010
• Trends about Google-branded Smartphones, 2011
THAILAND
• Share of Respondents, in %, who made a Purchase with their Mobile Phone in the last 3 Months to Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010
• Top 5 Mobile Shopping Items, in %, 2010
6. OTHER COUNTRIES
SOUTH AFRICA
• Share of Respondents who access the Internet with their Mobile Phone, in %, 2009-2010
• Share of Respondents, in %, who made a Purchase with their Mobile Phone, Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010
UAE
• Share of Respondents, in %, who made a Purchase with their Mobile Phone in the last 3 Months to Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010
• Share of Consumers who access the Internet with their Mobile Phones, in %, 2010
• Top 3 Product Categories purchased via Mobile Phone, in %, 2010
