Western Europe B2C E-Commerce Report 2012

• Publication date: October 2012
• Report size: 339 pages

B2C E-Commerce in Western Europe shows strong regional Differences In its latest "Western Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com has compiled interesting facts and figures about the B2C E-Commerce market in Western Europe. Aside from trends and revenue figures, the report covers market shares and successful product categories, as well as Internet and online shopper figures and...

B2C E-Commerce in Western Europe shows strong regional Differences

In its latest "Western Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com has compiled interesting facts and figures about the B2C E-Commerce market in Western Europe. Aside from trends and revenue figures, the report covers market shares and successful product categories, as well as Internet and online shopper figures and leading players in the B2C E-Commerce markets in the UK, France, Spain, Italy, the Netherlands, and Belgium. Furthermore, the report includes information about the entire Western European region as well as the countries Portugal, Ireland and Luxembourg. For Great Britain, France, Spain, and Italy, separate reports are also available.

The Western European countries UK, Ireland and France have the highest retail website penetration, clearly surpassing the European average of approximately 80%. With regard to M-Commerce compared to all B2C E-Commerce activities, the Western European countries UK and Spain are two of the top three Western European countries.

Food and Fashion Items important British E-Commerce Product Categories
While in 2010 almost two thirds of the British population ordered products and services online, 2011 saw this figure increase to more than 70%.
In the first half of 2012, online shoppers in the UK spent almost 35 billion GBP. "Fashion and sporting goods" were the most popular product categories in 2011, followed by "Travel" and "Household Items". In the UK, online food and fashion purchases are also becoming increasingly popular, along with the use of daily deal websites. Almost half of all consumers make at least one fashion purchase per month. Mobile shopping is another growing trend in the UK.
In the UK, Amazon has the highest number of unique visitors in 2012, clearly ahead of mass merchants Argos and Tesco, which have fewer unique visitors combined than Amazon has alone.

Growing B2C E-Commerce Revenue in France despite decreasing Transaction Value
Although B2C E-Commerce revenue in France increased by nearly a quarter in the first half of 2012 compared to the same period in 2011, the average value of individual online purchases decreased. In 2012, more than half of all Internet users in France intended to book “Travel Arrangements” online, followed by services and cultural products such as books and music. Approximately one eighth of all online shoppers in France have previously made purchases with their mobile devices and another two thirds intend to do so in the near future. Meanwhile, online shopping via Facebook is less successful. Less than 5% of all Facebook users intend to make purchases using this social media portal.
In the first half of 2012, almost half of all online shoppers in France made online purchases from mass merchant Amazon, followed by travel agency website Voyagessncf and consumer electronics outlet Fnac. In terms of unique visitor numbers, generalist La Redoute comes ahead of the competition.

M-Commerce and Social Networks increasingly important in Spanish B2C E-Commerce
In 2011, more than half of all Internet users made purchases online, spending more than 800 Euro on average. The most popular products in 2011 were "Holiday Accommodation" and "other Travel Services" as well as "Event Tickets". Online food shopping has yet to successfully establish itself in Spain, whereas the popularity of mobile shopping is soaring. Aside from mobile shopping, social media sites also spur B2C E-Commerce in Spain. Almost 50% of all social media users in Spain read product and service reviews on social networks prior to making a purchase.
In Spain, computer and consumer electronics retailers draw the highest numbers of visitors. Movistar, Orange, Apple, and Vodafone are four of the five most successful companies there.

Daily Deal Revenues contribute to B2C E-Commerce Growth in Italy
In Italian B2C E-Commerce, a mid-range double digit percentage growth is expected for 2012. This can be attributed to the soaring popularity of daily deal websites and private sales, as well as to the increase in mobile shopping. Despite the growing use of mobile devices, in 2011 they only accounted for 1% of all B2C E-Commerce revenue.
In Italy, Zalando is ahead of Amazon when it comes to the number of unique visitors. IBS, an Italian seller of books, music and films, is also very successful in Italy. In 2011, it increased its revenue to 70 million EUR, the majority of which was generated online.

Travel-related Online Purchases very popular in the Netherlands and Belgium
In the Netherlands, product-based E-Commerce increased by more than 10% between 2010 and 2011, even if the average online shopping basket decreased slightly. Travel-related categories accounted for the largest share of online revenue generated in 2011. The online retail websites with the highest number of unique visitors are mass merchants Bol and Wehkamp, clearly ahead of fashion retailer Zalando in third place.
The number of online shoppers in Belgium is growing proportionally to the confidence in B2C E-Commerce safety. According to forecasts, B2C E-Commerce revenue in 2012 is expected to grow by almost 10%. "Event Tickets" and "Holiday Accommodation" were the most popular online categories in 2011. Mass merchant Unigro and fashion retailer La Redoute are the leading online retailers in Belgium, measured by the number of unique visitors.

Internet Use more widespread in Luxembourg and Ireland than in Portugal
In 2011, only slightly more than half of all consumers in Portugal used the Internet every week, mainly to research product information and other topics. After completion of online research, "Consumer Electronics" and "Gardening Equipment" were mostly bought online. In Ireland, more than 40% of all people shopped online in 2011, with travel-related arrangements accounting for the majority of purchases. In Luxembourg, both the number of Internet users and that of online shoppers were clearly above the EU average. "Books, Magazines and Newspapers" and "Holiday Accommodation" ranked as the most popular product categories.

Overall, B2C E-Commerce is widespread in Western Europe, whereby the number of Internet users and online shoppers is lower in Southern countries within Western Europe.

Key Findings

• Online shops in the UK, France, and Germany accounted for more than 70% of all B2C E-Commerce sales made in Europe in 2011. Furthermore, B2C E-Commerce sales in Europe accounted for approximately 5% of the total retail market value in 2012.
• B2C E-Commerce sales in the UK are expected to experience declining growth rates from 2013 on.
• In Q1 2012, more than three-quarters of Internet users in France had ever “Shopped Online”
• “Holiday Accommodation”, “Other Travel Services” and “Event Tickets” were the most purchased product/service categories by online shoppers in Spain in 2011.
• Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May 2012, followed by Amazon.it and Euronics.it.

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Global E-Commerce Industry

1. EUROPE & WESTERN EUROPE: REGIONAL

1.1. Management Summary

1.2. Trends
• B2C E-Commerce and Mobile Commerce Trends in Western Europe, 2011/2012
• B2C E-Commerce of Technical Consumer Goods in Europe, H1 2011 and Share of B2C E-Commerce Sales on total Technical Consumer Goods Sales in selected European Countries, in %, H1 2011
• Top 10 Countries regarding Retail Website Penetration in Europe, by Country, in %, May 2012

1.3. Sales
• B2C E-Commerce Sales in Europe, in EUR billion, 2010-2011
• Mobile Commerce Sales in Europe, in EUR billion, 2013f-2017f
• Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR and Change i• n Mobile Sales, in Europe, by Country, in %, 2010-2012f

1.4. Shares
• Share of Online Retail on total Retail in Europe, in %, 2010 & 2016f
• Share of Online Sales on total Retail Trade in European Countries, by selected Countries, in %, 2011 & 2012f

1.5. Users / Shoppers
• Share of cross-border Online Shoppers on total Online Shoppers in Europe, in %, 2011 & 2015f


2. UK B2C E-COMMERCE REPORT 2012

2.1. Management Summary

2.2. Trends
• B2C E-Commerce Trends in the UK, 2011/2012
• B2C E-Commerce Trends of Women in the UK, 2011/2012 and Popular Places for Online Shopping, in %, August 2012
• Online Clothing Shopping Trends in the UK, June 2012 and Share of Online Clothing Shopping on the total Clothing Shopping Market, in %, 2010 & 2012f
• Online Grocery Trends in the UK, October 2011, incl. Online Grocery Shopping Sales, in GBP billion, 2011f & 2016f
• Online Activities from Home in the UK, in % of Internet Users, October 2011
• Frequency of Shopping Online, in % of Online Shoppers, 2011
• Average per Capita Online Retail Spending of Online Shoppers in the UK, by Gender, in GBP, 2011
• Average weekly B2C E-Commerce Sales Value in the UK, in GBP million, May 2011 & May 2012
• Trends about Women in the UK in the Age Group 18-35 shopping online for Health and Beauty Products, 2012
• Breakdown of Online Payment Methods in the UK, by Frequency of Use, in %, Q1 2012
• Daily Deal Trends in the UK, Q1 2012 and Breakdown of Daily Deal Providers by Sector, in %, Q1 2012
• Mobile Online Shopping Trends in the UK, 2011/2012
• Mobile Retail Traffic Trends in the UK, Sept. 2011 and Breakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011
• M-Commerce Trends in the UK, 2011 and How Consumers use their Mobile Phones to shop in the UK, in %, 2011
• Smartphone Users accessing Online Retail, in the EU5 and by Country, incl. the UK, incl. Year-on-Year Growth, Share of Smartphone Users, in % and Year-on-Year percentage Point Increase, May 2011 vs. May 2012
• Mobile Retail Website Conversion Rate in the UK, in % of Total Website Users, Q1 2011 & Q1 2012
• In-Store Mobile Shopping Activities in the UK, in % of Mobile Internet Users, January 2012

2.3. Sales
• B2C E-Commerce Sales in the UK, in USD billion and in % Growth, 2010-2016f
• Online Sales in the UK, in GBP billion and in % of Total Retail Turnover, 2011 & 2012f
• Online Retail Turnover in the UK, in GBP billion and in % of Total Retail Turnover, 2010 & 2016f
• Online Retail Spending in the UK, in GBP billion, 2010-2012f
• Online Retail Spending in the UK, in GBP billion, H1 2011 & H1 2012

2.4. Shares
• Share of B2C E-Commerce on total Retail Sales in the UK, in %, 2011 & 2012f
• Share of Online Grocery Shopping Sales on total Grocery Shopping Sales in the UK, in %, 2011f & 2016f
• Share of Mobile Online Sales on the total UK Online Sales Market, in %, Q4 2009 & Q4 2011

2.5. Products
• Types of Goods and Services bought online in the UK, in % of Individuals, 2011
• Types of Goods and Services bought online in the UK, by Age Groups and Gender, in % of Individuals, 2011
• Types of Goods and Services bought online in the UK, in % of Online Shoppers, 2011
• Online Shopping Product Category Sales in the UK, in % Change, May 2012-Jun 2012 and Jun 2011-Jun 2012
• Average per Capita Spending of Online Shoppers on Goods and Services in the UK, by selected Products, in GBP, 2011
• Products and Services purchased via Smartphones in the UK, in % of Smartphone Owners, six Months to May 2010 and May 2012

2.6. Users / Shoppers
• Internet Users in the UK, in millions, Q2 2011-Q2 2012
• Individuals in Europe using the Internet, by Country, in %, 2009-2011
• Internet User Penetration in the UK, by Age Groups, in %, Q2 2012
• Internet and Broadband Household Penetration in Europe, by Country, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in the UK, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Broadband Subscribers in the UK, by Access Technology compared to the OECD Average in %, 2011
• Average Weekly Time Spent Online in the UK, in Minutes per Internet User, 2008, 2010 & 2011
• Share of Online Shoppers in the UK, compared to the EU27 Average, in %, 2006-2011
• EU Comparison of Online Shopper Penetration, by Country, in % of Population, 2011

2.7. Players
• Top 100 UK B2C E-Commerce Websites, ranked by Unique Visitors (Users) from the UK, May 2012
• Rank 1: Profile of Amazon
• Rank 2: Profile of Argos
• Rank 3: Profile of Tesco
• Rank 4: Profile of Apple
• Rank 5: Profile of Marks & Spencer
• Rank 6: Profile of Next
• Rank 7: Profile of Asda
• Rank 8: Profile of Debenhams
• Rank 9: Profile of John Lewis
• Rank 10: Profile of B&Q


3. FRANCE B2C E-COMMERCE REPORT 2012

3.1. Management Summary

3.2. Trends
• B2C E-Commerce Trends in France, 2012
• B2C E-Commerce Research and Mobile Commerce Trends in France, 2012 and Online Product Research Methods, in % of Internet Users, H1 2012
• B2C E-Commerce Trends among Women aged 20-60 in France, 2012
• Online Travel Trends in France, 2011
• Online Payment Methods in France, by Popularity, in % of Online Shoppers, 2012f
• Average Basket of Online Sales in France, in EUR, Q1 2011 & Q1 2012
• Average per Capita B2C E-Commerce Spending and Number of Online Transactions of Online Shoppers, in EUR and total, 2007-2011
• Average per Capita B2C E-Commerce Spending of Online Shoppers in France, in USD, 2012f & 2016f
• Average annual Online Spending in France and selected Countries worldwide, in % of disposable Income of Online Shoppers, January and February 2012
• M-Commerce Trends in France, 2012
• Mobile Shoppers Growth in France, compared to 4 other EU Countries and the Average, in % of Smartphone Users, October 2010 vs. October 2011
• Smartphone Users accessing Online Retail Sites, in the EU5 and by Country, including France; including Year-on-Year Growth, Share of Smartphone Users, and Year-on-Year percentage Point Increase, May 2011 vs. May 2012
• Type of Purchase made via Mobile Devices, in % of Mobile Shoppers, as of March 2012
• In-Store Smartphone Activities, in % of Smartphone Owners, January 2012
• Breakdown of M-Commerce Readiness of Online Retailers in France, in %, Q1 2012
• F-Commerce Trends in France, 2012 and Share of Online Retailers with Websites on Facebook, in % of Online Retailers, Q1 2011 & Q1 2012
• Daily Deal Trends in France, 2011/2012

3.3. Sales
• B2C E-Commerce Sales in France, in USD billion and in % Growth, 2010-2016f
• B2C E-Commerce Sales in France, in EUR billion, 2009-2011
• B2C E-Commerce Sales in France, in EUR billion, Q1 2011 & Q1 2012

3.4. Shares
• Share of B2C E-Commerce on total Retail Sales in France, in %, 2008-2012f
• Share of B2C E-Commerce on total Distance Sales in France, in %, 2010 & 2011

3.5. Products
• Types of Goods and Services bought online in France, in % of Internet Users, 2010-2012f
• Leading Online Product Categories in France, in % of Online Shoppers, January/February 2012
• Smartphone and Tablet Purchases in France, by Product Category, in % of Users, H1 2012
• Leading Mobile Shopping Product Categories in France, by Product, in % of Total Mobile Users, May 2012

3.6. Users / Shoppers
• Individuals in Europe using the Internet, by Country (including France), in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in France, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Fixed Broadband Subscribers in France, by Access Technology, compared to the OECD Average, in %, 2011
• Online Shoppers in France, in millions, Q1 2011 & Q1 2012
• Share of Online Shoppers in France on Individuals, compared to the EU Average, in %, 2007, 2009 & 2011
• Share of Online Shoppers on Internet Users, in %, 2011 & 2012f
• Online Shopper Penetration in the EU, by Country (including France), in % of Population, 2011
• Share of Online Shoppers on Internet Users in France, by Region, Age Group, and Gender, in %, Q1 2012
• Leading Website Categories in France, by monthly Unique Visitors, in millions and Year-on-Year Growth in %, April 2012

3.7. Players
• Leading B2C E-Commerce Websites in France, by Online Shoppers, in %, 6 Months to May 2012
• Top 20 E-Commerce Players in France, ranked by E-Commerce Sales, in EUR million, 2011
• Top 80 B2C E-Commerce Websites in France, ranked by Unique Visitors (Users), May 2012
• Rank 1: Profile of La Redoute
• Rank 2: Profile of Cdiscount
• Rank 3: Profile of Amazon
• Rank 4: Profile of Vente-Privée
• Rank 5: Profile of 3 Suisses
• Rank 6: Profile of PriceMinister
• Rank 7: Profile of Fnac
• Rank 8: Profile of Rue du Commerce
• Rank 9: Profile of Carrefour
• Rank 10: Profile of Spartoo
• Leading Online Shops in France selling cultural and leisure Products, by Service Quality, in % of Online Shoppers, March 2012
• Leading Online Shops in France selling Fashion, Clothing, and Cosmetics, by Service Quality, in % of Online Shoppers, March 2012
• Leading Online Shops in France selling Consumer Electronics, by Service Quality, in % of Online Shoppers, March 2012
• Leading Online Shops in France selling Household Products, by Service Quality, in % of Online Shoppers, March 2012
• Top 5 Travel E-Commerce Sites in France, by Monthly Unique Visitors, Q3 2011
• Top 5 M-Commerce Websites in France, by Unique Visitors, in millions, Q3 20114. SPAIN B2C E-COMMERCE REPORT 2012

4.1. Management Summary

4.2. Trends
• B2C E-Commerce Trends in Spain, 2011
• Online Activities in Spain, in % of Internet Users,
2011
• Preferred Online Payment Methods in Spain, in % of
Internet Users, 2011
• Breakdown of main Concerns regarding Online
Shopping in Spain, including Online Payments, in %
of Internet Users, May 2012
• Problems regarding Online Shopping in Spain, in %
of Online Shoppers, 2010 & 2011
• Share of Companies selling online in the EU, incl.
Spain, in % of Companies, 2011
• Number of B2C E-Commerce Transactions in Spain,
in millions and in % Year-on-Year Growth, Q1
2010-Q4 2011
• Breakdown of B2C E-Commerce Turnover and
Transactions in Spain, by Place of Transaction, in %,
Q4 2011
• Social Commerce Trends in Spain, 2011 and Share
of Social Media Users reading Reviews on Social
Networking Sites before making a Purchase, in %,
2011
• Food E-Commerce Trends in Spain, 2012
• Mobile Commerce Trends in Spain, 2011/2012 and
Mobile Commerce Revenue Growth Rates, in %, 2011
• Smartphone Users accessing Online Retail, in the
EU5 and by Country, including Spain; incl.
Year-on-Year Growth, Share of Smartphone Users,
and Year-on-Year percentage Point Increase,
May 2011 vs. May 2012
• Mobile Activities in Spain, in % of Mobile Phone Users
with Internet Access, February 2011
• Types of Transactions made via Mobile Phone in
Spain, in % of Mobile Phone Users, February 2012
• Share of Mobile Commerce Revenues on total B2C
E-Commerce Revenues in Spain, in %, 2011
• Place of Smartphone Use in Spain, in % of
Smartphone Users, January-February 2012
• Actions ever taken by Smartphone Users in Spain
after looking for local Information, in %,
Jan-Feb 2012
• Frequency of Purchases via Smartphone in Spain, in
% of Smartphone Shoppers, January-February 2012
• Influence of Smartphones on Purchase Decisions in
Spain, in % Smartphone Users, January-February
2012
• Purchasing Method following Smartphone Research
in Spain, in % Smartphone Users, January-February
2012

4.3. Sales
• B2C E-Commerce Sales in Spain, in USD billion and
in % Growth, 2010-2016f
• B2C E-Commerce Sales in Spain, in EUR billion,
2009-2011
• Quarterly B2C E-Commerce Sales in Spain, in EUR
billion and in % Year-on-Year Growth, Q1 2010-Q4
2011

4.4. Shares
• Share of B2C E-Commerce on total Retail Sales in
Spain, in %, 2010-2014f

4.5. Products
• Leading Online Product Categories in Spain, in % of
Online Shoppers, 2011
• Digital Content Product Category Purchases in Spain,
in % of Online Shoppers, 2009-2011
• Leading Online Product Categories in Spain, by Share
of Turnover, in %, Q4 2011
• Leading Online Product Categories in Spain, by Share
of Transactions, in %, Q4 2011

4.6. Users/Shoppers
• Individuals in Europe using the Internet, by Country,
in %, 2009-2011
• Internet and Broadband Household Penetration in
Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in Spain, in Total (millions)
and per 100 Inhabitants, compared to Germany,
USA, and the OECD Total, 2006-2011
• Fixed Broadband Subscribers in Spain, by Access
Technology, compared to the OECD Average, in %,
2011
• Share of Online Shoppers in Spain, compared to the
EU Average, in % of Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in %
of Population, 2011
• Breakdown of Online Shoppers in Spain, by Gender
and Age Group, in %, 2011
• Breakdown of Online Shoppers in Spain, by Region, in
%, 2011

4.7. Players
• Top 55 B2C E-Commerce Websites in Spain, ranked
by Unique Visitors (Users) from Spain, May 2012
• Rank 1: Profile of Movistar
• Rank 2: Profile of Orange
• Rank 3: Profile of El Corte Inglés
• Rank 4: Profile of Apple
• Rank 5: Profile of Vodafone
• Rank 6: Profile of Privalia
• Rank 7: Profile of Ikea
• Rank 8: Profile of Amazon
• Rank 9: Profile of Carrefour
• Rank 10: Profile of Buy VIP


5. ITALY B2C E-COMMERCE REPORT 2012

5.1. Management Summary

5.2. Trends
• B2C E-Commerce Trends in Italy, 2011
• Online Activities in Italy, in % of Internet Users, Q4 2010 & Q4 2011
• Geographical Location of Online Shops used by Online Shoppers in Italy, in % of Online Shoppers, 2011
• Breakdown of Online Payment Methods in Italy, in % of Online Shoppers, 2011 (by Credit Card, PayPal, Other)
• Daily Deal Trends in Italy, 2012
• Private Online Sales Trends in Italy, 2012 and Private Online Sales Value, in EUR million, 2010 & 2012f
• Social Commerce Trends in Italy, 2011/2012 and Share of Online Retailers using Social Media, in %, 2011
• Mobile Ticketing Trends in Italy, 2012
• Smartphone Users accessing Online Retail, in the EU5 and by Country, including Italy; incl. Year-on-Year Growth, Share of Smartphone Users, and Year- on-Year percentage Point Increase, May 2011 vs. May 2012
• Breakdown of Mobile Commerce in Italy, by Services and Products, in %, 2010 & 2011f

5.3. Sales
• B2C E-Commerce Sales in Italy, in USD billion and % Change, 2010-2016f
• B2C E-Commerce Sales in Italy, in EUR billion, 2010-2012f
• Mobile Commerce Sales in Italy, in EUR million, 2010 & 2011f

5.4. Shares
• Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2010-2015f
• Share of Mobile Commerce on total B2C E-Commerce Sales in Italy, in %, 2010 & 2011f

5.5. Products
• Types of Goods and Services bought online in Italy, in % of Online Shoppers, 2011
• Types of Goods and Services bought online in Italy, in % of Sales, 2011
• Online Shopping Product Category Growth Rates in Italy, in %, 2012f
• Online Shopping Product Category Growth Rates in Italy, in %, 2011

5.6. Users / Shoppers
• Individuals in Europe using the Internet, by Country, including Italy, in %, 2009-2011
• Fixed Broadband Subscribers in Italy, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Fixed Broadband Subscribers in Italy, by Access Technology, compared to the OECD Average in %, 2011
• Share of Online Shoppers on Individuals in Italy, compared to the EU Average, in %, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of Population, 2011
• Share of Online Shoppers on Individuals in Italy, in %, 2011 & 2016f
• Online Shoppers in Italy, by Gender, in % of Internet Users, 2011
• Online Shoppers in Italy, by Age Group, in % of Internet Users, 2011
• Online Shoppers in Italy, by Region, in % of Internet Users, 2011

5.7. Players
• Top 50 B2C E-Commerce Websites in Italy, ranked by Unique Visitors (Users) from Italy, May 2012
• Rank 1: Profile of Zalando
• Rank 2: Profile of Amazon
• Rank 3: Profile of Euronics
• Rank 4: Profile of IBS
• Rank 5: Profile of Bonprix
• Rank 6: Profile of Media World
• Rank 7: Profile of Buy VIP
• Rank 8: Profile of Hoepli
• Rank 9: Profile of Apple
• Rank 10: Profile of La Redoute6. NETHERLANDS B2C E-COMMERCE REPORT 2012

6.1. Management Summary

6.2. Trends
• B2C E-Commerce and Mobile Commerce Trends in the Netherlands, 2011/2012
• Reasons for visiting Online Shops in the Netherlands, in % of Online Shoppers, 2011
• Average Online Order Value in the Netherlands, in EUR, 2010 & 2011
• Average per Capita Online Spending of Online Shoppers in the Netherlands, in EUR, 2005-2011
• Breakdown of preferred Online Payment Methods of Online Shoppers in the Netherlands, in %, 2010 & 2011
• Accepted Online Payment Methods by Online Merchants in the Netherlands, in %, 2010 & 2011
• Online Payment Methods used for last Online Purchase in the Netherlands, in %, 2011
• Location of Smartphone Use in the Netherlands, in % of Smartphone Users, Q1 2012
• Breakdown of preferred Mobile Payment Methods of Mobile Shoppers in the Netherlands, in % of Mobile Shoppers, 2011
• Reasons against Mobile Commerce in the Netherlands, in % of Smartphone users not buying via their Device, Q1 2012

6.3. Sales
• B2C E-Commerce Sales in the Netherlands, in EUR billion, 2008-2012f

6.4. Shares
• Share of Online Sales on total Retail Sales in the Netherlands, in %, 2008-2012f
• Share of online non-Food Sales on total non-Food Retail Sales in the Netherlands, in %, 2007-2011

6.5. Products
• Online Sales in the Netherlands, by Product Category, in EUR million, 2007-2011
• Breakdown of Online Sales in the Netherlands, by Product Category, in % of Sales, 2011
• B2C E-Commerce Sales Growth in the Netherlands, by Product Category, in %, 2007-2011
• Share of Purchases made online in the Netherlands, by Product Category, in % of Individuals, 2011

6.6. Users / Shoppers
• Individuals in Europe using the Internet, by Country, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in the Netherlands, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Fixed Broadband Subscribers in the Netherlands, by Access Technology, compared to the OECD Average, in %, 2011
• Share of Online Shoppers in the Netherlands, compared to the EU Average, in % of Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of Population, 2011
• Number of Online Shoppers in the Netherlands, in millions, H1 2006-H2 2011
• Breakdown of Online Shoppers in the Netherlands, by Gender, in %, H2 2011
• Breakdown of Online Shoppers in the Netherlands, by Age Group, in %, H2 2011
• Online Shopping Frequency in the Netherlands, in % of Online Shoppers, 2011

6.7. Players
• Top 10 B2C E-Commerce Players in the Netherlands, by Online Sales, in EUR million, 2011
• Top 30 B2C E-Commerce Websites in the Netherlands, ranked by Unique Visitors (Users) from the Netherlands, May 2012
• News about Bol.com in the Netherlands, 2012
• News about Zalando.nl in the Netherlands, 20127. BELGIUM B2C E-COMMERCE REPORT 2012

7.1. Management Summary

7.2. Trends
• B2C E-Commerce Trends in Belgium, 2011/2012
• Multi-Channel Activities of Consumers in Belgium, in %, 2011
• Reasons for Shopping Online in Belgium, in % of Individuals, 2012f
• Reasons against Shopping Online in Belgium, in % of Individuals, 2012f
• Frequency of Shopping Online in Belgium, in % of Online Shoppers, 2012f
• Average Spending per B2C E-Commerce Transaction in Belgium, in EUR, 2008-2012f
• Average per Capita Online Spending in Belgium, in % of Online Shoppers, March 2012
• Online Spending Development in Belgium, in % of Online Shoppers, April 2012
• Location of Online Retail Websites used in Belgium, in % of Individuals and Online Shoppers, 2011
• Location of leading foreign Online Retail Websites used in Belgium, in % of Online Shoppers buying from foreign Websites, 2011
• Trips and Vacations booked Online in Belgium, by Age Groups, in %, 2011
• Tourist Accommodations booked Online in Belgium, by Age Groups, in %, 2011
• Other Online Travel-related Expenditures of Internet Users in Belgium (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011
• Internet Users using Travel-related Services Online in Belgium, by Age Groups, in %, 2011
• Online Payment Trends in Belgium, 2011/2012 and Breakdown of used Online Shopping Payment Methods, in % of Online Shoppers, April 2012
• Online Payment Methods offered by Internet Pure Players in Belgium, in %, 2010 & 2011
• Online Delivery Preference in Belgium, in % of Online Shoppers, April 2012

7.3. Sales
• B2C E-Commerce Sales in Belgium, in EUR billion, 2010-2012f

7.4. Shares
• Share of B2C E-Commerce Sales on total Retail Sales in Belgium, in %, 2010-2012f

7.5. Products
• Leading online Product Categories in Belgium, in % of Individuals, 2011
• Leading Online Product Categories in Belgium, by further Intention to buy in the following 12 Months, in % of Online Shoppers, April 2012
• Online Spending in Belgium, by last purchased Product Category, in EUR, April 2012

7.6. Users / Shoppers
• Individuals in Europe using the Internet, by Country, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in Belgium, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Fixed Broadband Subscribers in Belgium, by Access Technology compared to the OECD Average in %, 2011
• Share of Online Shoppers in Belgium, compared to the EU27 Average, in %, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of Population, 2011
• Individuals in Belgium having ever shopped online, by Gender, in %, April 2012
• Individuals in Belgium having ever shopped online, by Age Group, in %, April 2012

7.7. Players
• Top 30 B2C E-Commerce Websites in Belgium, ranked by Unique Visitors (Users) from Belgium, May 2012
• News about Zalando.be in Belgium, 2012
8. OTHER WESTERN EUROPEAN COUNTRIES

8.1. Management Summary

8.2. Portugal
• Internet and B2C E-Commerce Trends in Portugal, 2011
• Reasons for Online Shopping in Portugal, in %, 2011
• Leading Online Product Categories purchased in Portugal following Online Research, in %, 2011
• Individuals in Europe using the Internet, by Country, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in Portugal, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
• Fixed Broadband Subscribers in Portugal, by Access Technology, compared to the OECD Average in %, 2011
• Share of Online Shoppers in Portugal, compared to the EU Average, in % of Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of Population, 2011
• Online Shoppers in Portugal, by Gender, in % of Individuals, 2011
• Online Shoppers in Portugal, by Age Group, in % of Individuals, 2011

8.3. Ireland
• Internet and B2C E-Commerce Trends in Ireland, 2011
• Online Payment Trends in Ireland, 2011/2012 ; Number of Online Banking Payments, in millions, 2010 & 2011
• Online Product Categories purchased in Ireland, in % of Individuals, Q1 2011
• Share of Online Shoppers in Ireland, compared to the EU Average, in % of Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of Population, 2011
• Online Shoppers in Ireland, by Age Group, in % of Individuals, 2011
• Online Shopper Penetration in Ireland, by Region, in % of Population, 2011

8.4. Luxembourg
• Internet and B2C E-Commerce Trends in Luxembourg, 2011
• Type of Travel-related Internet Usage in Luxembourg, in %, 2001-2010
• Share of Online Travel Arrangements in Luxembourg, in % of Total Travel Arrangements, 2001-2010
• Leading Online Product Categories in Luxembourg, in %, Q1 2011
• Share of Online Shoppers in Luxembourg, compared to the EU Average, in % of Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of Population, 2011
• Share of Online Shoppers on Internet Users in Luxembourg, in %, Q1 2011
• Share of Online Shoppers on Internet Users in Luxembourg, by Gender, in %, Q1 2011